There are 5 types of crocodile brands.

The French LACOSTE crocodile brand?

The French LACOSTE crocodile brand, the crocodile’s mouth on the trademark is facing to the right. In 1923, the founder of LACOSTE and world tennis star Rene Lacoste was representing France in the Davis Cup in Boston. He was as brave as a crocodile in the competition, so he was nicknamed "Le crocodile" (Le crocodile). After returning to France, a friend made him a crocodile label and put it on his jacket. This was the first appearance of the logo that would become popular around the world.

Singapore CARTELO crocodile brand

Singapore CARTELO crocodile brand, the crocodile’s mouth on the trademark faces left. In 1947, Singapore Crocodile was founded in Singapore by Tan Xianjin. The trademark brand logo was originally: crocodile graphic + "CROCODILE" handwritten trademark registered in Singapore. In 1993, Singaporean crocodiles entered the Chinese mainland market. In order to avoid disputes caused by trademark issues, Singaporean crocodiles used the registered "CARTELO+crocodile" trademark, which was significantly different from French crocodiles.

In fact, French Crocodile did not buy this "favor". Since 2000, Lacoste has sued Cartelo. This is the only lawsuit that has not yet been finalized.

Chinese zjieyu (Zhejiang crocodile) The Chinese zjieyu (Zhejiang crocodile) has its head to the left and its tail to the right. The pattern on the back is like a turtle, with zjieyu written in handwriting on the top.

In April 1993, "Zhejiang Crocodile Clothing Co., Ltd.", a joint venture between a member company of Zhejiang Zhongda Group Holdings Co., Ltd. and Singapore Crocodile Shirts (Private) Co., Ltd., was established.

After 1999, "Zhejiang Crocodile" became a Chinese-funded enterprise and applied for a registered trademark with "ZJIEYU". And created a trademark with the words and graphics of "turtle and crocodile".