Editor/Guo Huaipu

The idea of ??starting a business is something that is often running through people’s minds nowadays. But unfortunately, many entrepreneurial ideas are not so easy to achieve. Why? The main reason - lack of funds!

Many people’s entrepreneurial ideas never see the light of day due to lack of funds. And investors, basically, are the main ones making sure those funding holes are filled.

To a large extent, the first interview with an investor will determine whether or not funding is obtained. Here are a few points to help you when meeting investors for the first time: 1. Spend some time on finding the right investors

At the beginning, you must be familiar with your company. interested potential investors. To find such investors, you might as well try publishing detailed personal and company information on some online platforms such as AngelList or LinkedIn.

2. Make sure the business plan is thorough

Obviously, the company name, information and trademarks all need to be considered at the beginning. Because investors also need to make evaluations through these. Please carefully understand your company's background and market needs, and then meet this need based on relevant market research that has been conducted.

Try to talk about how to plan to provide *** products to customers, marketing channels and communication strategies. Include a revenue model that describes the sales cycle and process you intend to use to effectively drive household demand for your product or service.

Utilize any means, whether pictures or screenshots, that can help the company describe the product effectively. If the company's product or service is the first of its kind, any necessary documentation regarding intellectual property rights, such as documentation covering patent, trademark and copyright issues, must be included.

Team member information is also important. The expertise, experience and role they provide in the company's business. Then describe the current and projected financial situation in detail. What equity investments and debt already exist? Include all this information in the document. 3. Don’t rush to talk about “money”

Obviously, the company needs investors’ money, otherwise it will not talk to investors. However, this should not be discussed during the first interview.

Angel investor Trevor Gerszt said: “The initial interview with each potential investor should start with talking about your story, business philosophy, business philosophy, and what the product or service you offer will bring to the buyer. Value begins." Before talking about funds, let's explain the company's business to make investors more familiar. 4. Don’t be too exaggerated

Investors like to hear the truth. Although they want to make profits, at the same time, they do not want to receive false information. So don’t make promises you can’t guarantee. Try not to be overconfident as this can cause a lot of problems. 5. Accept criticism sincerely

Treat criticism as a kind of training and accept all negative feedback as much as possible. If needed, make necessary adjustments within the team to prepare for the next investor interview.

Final words: Knowing how to express is the way to go! "How you said it" is as important as "what you said". Only in this way can you successfully obtain investment!