100% original imported cabinets are usually assembled abroad, and the design quotations are all computer-generated?

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The overall cabinet market in Shenzhen is basically based on Sino-foreign joint ventures and Purely domestic cabinet brands are the mainstream, but with the recent entry of German Boffman 100 original imported cabinets, the camp of imported cabinet brands represented by Boffman, Arnault, etc. continues to expand, and this year’s “Year of Luxury Homes” in Shenzhen has directly triggered With the sharp increase in the number of luxury home consumer groups, 100 imported cabinet brands have attracted increasing attention from the market.

Theoretically, imported brands should be better in terms of design, material selection, processing equipment and technology, functional configuration, and environmental protection standards. But recently, some customers have reported to reporters that they have discovered such a phenomenon: many cabinets marked with 100 imported goods are actually assembled in China! At the same time, some domestic brands in the market have also launched "imported plates and imported accessories" signs. What is the difference between purely imported and domestic cabinets? Which brands in Shenzhen can truly be called 100 Original Imports? Recently, reporters conducted interviews on this. ? ?Original assembly and domestically produced three pillars?

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According to the reporter’s understanding, the history of original imported cabinet brands entering Shenzhen is that in 2002, Germany’s Pergo and Germany’s Arnault were the first to appear in Shenzhen. Original imported cabinet brands are the starting point. In five years, especially in less than two years from 2005 to 2006, Shenzhen has successively added German Rolls, German Racuna and other original imported brands. In July this year, the German weight brand Bofmann was stationed in Shenzhen. Level original imported brand, greatly expanding the camp of imported original cabinet brands. In addition, Galaxy·Third Space, which is positioned as the top kitchen and bathroom center in Shenzhen and is currently attracting investment, has also focused on several imported cabinet brands interested in entering Shenzhen. These purely imported cabinet brands have directly targeted Shenzhen’s luxury customer base, occupying the status of “absolute luxury goods” and forming a “three-legged alliance” with Sino-foreign joint venture brands and purely domestic brands. ? ?Original prices start at 5,000 yuan and have more choices?

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In the five years since the development of Shenzhen’s original imported cabinets, they have become increasingly accepted and welcomed by the market. . According to Zhang Guohong, the person in charge of Shenzhen Bofman Cabinets, the price of early imported cabinet brands was around 6,000-15,000 yuan/linear meter; while the domestic first-line brands were priced at 2,000-8,000 yuan/linear meter; Shenzhen local brands were priced at 1,500-5,000 yuan/linear meter, the price varies greatly. "Relatively speaking, the customer base for imported brand cabinets is limited to the top class of the pyramid. The absolute number of consumers is small, and these brands rarely do brand promotion." Zhang Guohong said that at that time, the stores of imported brands were also very small and not very popular. At first glance, the market is relatively limited. ?

With the entry of brands such as Arnault and Rolls, the prices of imported cabinets in Shenzhen have gradually increased. After Boffman entered Shenzhen in July this year, its price of 50-150 million yuan/linear meter gave high-end consumer groups more choices. "It can be said that the current imported cabinets can already cover more levels of consumer groups from mid-to-high-end consumers to top-level high-end people. Its rich product series and price system can already accept more customers. "Purchase." Zhang Guohong also said that in terms of quality, the current imported cabinets represented by Boffman are still different from Sino-foreign joint venture brands and purely domestic brands in terms of consumer groups. "Relatively speaking, our Chinese "End customers are their high-end customers"?

Non-original products "closer" to original products?

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The reporter visited some high-end cabinets in Shenzhen. It has been found in the home furnishing market that there is no shortage of such phenomena in these markets: some cabinets that advertise "imported plates, imported accessories" and claim to be 100 original imported cabinets are actually packaging imported plates and hardware separately, using flatbed transportation, and then shipped to the country. It is then assembled, rather than the box and accessories being assembled abroad and then shipped to China as a whole.

This kind of domestically assembled "pseudo-original" brand greatly reduces transportation and other costs, so it is much lower in price than those purely imported cabinets imported by the box, but it cannot be said to be 100 in the true sense. Original imported. ?

According to Liu Xiang, a veteran in the cabinet industry, there are many ways to "closer" these non-original products to the original ones. The most common methods are: one is to replace all imports with partial imports, and the other is to use foreign mid-to-low-end products. Brands pass themselves off as “famous brands” in China, and third, domestic accessories are sold as imported accessories. "Some cabinets are claimed to be all imported, but in fact they are just samples of imported products, or some door panels and hardware accessories are imported. This kind of method is very common. Some even go further. The so-called 'first-class high-end brands' on the market are imported from abroad. In fact, many so-called foreign 'famous cabinet brands' are little-known, or are positioned as mid- to low-end, or spend thousands of dollars to entrust professional registration companies to register a shell company in Germany, Italy and other countries. In fact, all production and sales are in China. Complete; or they don’t even have registered foreign trademarks, they just build a factory in China and claim to be ‘originally imported’ and sell them at high prices. There are also some brands that are obviously purely domestic, but put foreign names on the accessories and directly pass them off. Foreign brands can sell for over 10,000 yuan at a time," Liu Xiang said. ?

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