How to name a vegetable and fruit shop

Fruits and vegetables are what people need to buy on a daily basis. Many people now like to open specialty stores that collect fruits and vegetables. If you also want to open a fruit and vegetable store, you must want to name your store Good name. Now I will tell you how to name a vegetable and fruit shop. Let’s take a look at some methods of naming a vegetable and fruit shop.

How to name a fruit and vegetable store

1. Convenience function: A good store name must also make consumers feel convenient when shopping. This is the convenience function. This requires that the strokes of the store name should be concise, the number of characters should not be too many, the pronunciation is easy, the homophonic sounds tend to be auspicious, and the use of uncommon characters and traditional Chinese characters should not be used. This will make it easy for customers to read, remember, and never forget, thereby increasing their repeat purchase rate and gradually bringing in more repeat customers.

2. Signaling function: Chinese people have always believed that the name must be justified, and only by being justified can the name be worthy of the name. The name is a unique symbol of something. Only if it lives up to its name can it accurately reflect the characteristics of the thing. Let people know what you are selling at a glance and guide consumers correctly. This is the signaling function. At present, in the naming of supermarket trademarks, the tendency of exaggeration, expensiveness, and foreignness is becoming increasingly serious, which can easily make people feel flashy.

3. Advertising function: A good store name itself should be a good advertisement and have advertising functions. In addition to the above-mentioned identification and convenience functions, if the store name can also be easily spread among people and make people willing to mention it after dinner or in the streets, then it can easily create a greater and better reputation for the company and bring huge financial resources.

4. Beautification function: If the store name has a good meaning, beautiful stylistic design, rich artistry, and beautification function. Then items with this kind of store name logo will be used as decorations by people, or posted in the hall, or carried with them.

Principles for naming fruit and vegetable stores

1. Rich in cultural connotation

Having rich and profound cultural connotation can better reflect the quality level of the supermarket owner, and customers will also Easy to accept. This is especially important for supermarkets that are more individual and engage in cultural-related industries. Nowadays, many shops are relatively lacking in cultural heritage and appear to be tacky, but names with strong cultural heritage make people instantly like them.

2. Obvious industry characteristics

The name of a self-operated fruit and vegetable store should reflect the industry characteristics of the small supermarket, including business projects, business style, etc. That is to say, the store name should let customers know what industry you are in as soon as they see the store name.

3. Adapt to local customs

Customs and customs vary from place to place. It is best to fully consider local history, geography, customs and other factors when naming a supermarket. Otherwise, your name will be slightly different. If you are not careful, it may have negative effects.

4. Easy to understand and catchy

Fruit and vegetable stores are facing the mass consumer groups, so when naming, they should be easy to understand and avoid being literal. Some people deliberately write the store name in traditional Chinese characters, or use some complicated characters, which easily makes the store name difficult to identify, affects the spread of the store's reputation, and fails to achieve effective publicity to other potential customer groups. The name of a fruit and vegetable store is loud, catchy, and easy to remember, so it is easy to spread. To achieve this, we must pay attention to the charm and smoothness of the language, and grasp the psychological needs of consumers. A name that easily resonates with customers is generally easy for customers to remember and is willing to spread.

Taboos in naming fruit and vegetable stores

1. Avoid using unlucky words

Not only does it give the owner of the name a bad association, but more importantly, it will Affects others' acceptance of the subject, whether the subject is a person, a business, or a commodity. For a product, an unlucky name means it will lose a lot of business.

2. Avoid similarities and similarities

It seems to be a common problem among Chinese people that they don’t like other people’s good situations. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is Bo Mi. My name is Bo Mi. You are Yikang, and my name is Kang.

You are "Seven Stars", then I will become "Seven Stars". Some people even have homophones with you. In fact, similar store names are very harmful and are extremely detrimental to your own brand management. There are more and more similar store names in my country, which reflects that the brand management awareness of supermarkets in my country has not yet reached a certain height. The store name is a flag we plant in the market. Its purpose is to let the market know who you are. Unfortunately, many supermarkets have given up the opportunity and possibility of becoming a big business and use other people's store names and visuals. The image alone is enough to ruin your brand's future, which will make you permanently stay in the "second tier" in the market, and you will always have the image of a pickpocket in the eyes of consumers.

3. Avoid using polyphonic characters

Using polyphonic characters in store names will cause great inconvenience to people just like using uncommon characters, and the meaning itself is not clear enough. With polyphonic words, for example, when some words have two or more pronunciations, it is easy for people to feel at a loss, thus affecting the publicity effect. Of course, this does not mean that polyphonic characters cannot be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.

4. Avoid bad intentions

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you have your own whims. If you want to register "Heroin", make a trademark and let consumers purchase it by name. Then you may enter the Trademark Office with excitement but come out disappointed! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the so-called principle of good customs and habits. In China, the relevant units will immediately determine that your intention to "endanger moral customs" or "violate good customs" is the same.

5. Avoid using partial characters

The name is for consumers to call, and the popularization of the characters should be taken into consideration. Some people use uncommon characters to name, thinking that the month is unique, the better. , as everyone knows, a good name is just like a good article, it is the magic found in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters.

6. Avoid obscure meaning

Obscure meaning means that the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

7. Avoid homophones

Different words have the same or similar pronunciation. For example, someone chooses the word "Pei Meng" as the name of the store. The two characters have the same sound as "Pei Meng", which is very easy to associate with the name. More importantly, it will affect the acceptance of the appointment.

8. Font type also needs to be considered.

Font type is also one of the factors to consider. There are similar problems in meaning and fonts in English. In some cases, especially when the brand name is designed in calligraphy as a logo, it can easily be misunderstood, counterfeited and exploited.

Fashionable names for fruit and vegetable stores

(1), Fruit and Vegetable Shop

(2), Fresh Vegetable Convenience Store

( 3), Fresh Vegetables

　(4), Yicai Yijia

　(5), Dagang Vegetable Store

　(6), Lebest Vegetables

　(7), Happy Vegetable Garden

　(8), Yellow Earth Vegetables

　(9), Fresh Taste

(10 ), Common People’s Vegetable and Seafood Shop

　(11), Haichao Bachelor’s Vegetable Garden