Recently, on a forum website?, there was an article "Why do we think that many foreign brands are named after their founders, but we find it difficult to accept that Chinese brands are named after their founders?" "The post attracted widespread attention from netizens in the car circle.

The content is roughly: I found that many people blindly think that domestic brands are named after their founders and completely ignore the products. Is this putting the cart before the horse? Many foreign car companies mostly have their own brands named after their founders, such as Ford, Honda, Ferrari, etc. In luxury goods such as Hermès, Versace, GUCCI, etc., as well as HP, Johnson & Johnson and many other familiar examples, they all say that now This is a major change that has not happened in a century. In addition to Wang Shouyi, Ma Yinglong, and Li Ning, can we create more Chinese brands in China's intelligent manufacturing? ?

Xpeng Motors CEO He Xiaopeng responded and shared the origin of the name Xpeng Motors.

He Xiaopeng said that in the early days of the brand establishment, Xpeng Motors always hoped to have a resounding name so that it could gain good market recognition in the initial stage. In fact, the earliest name of Xpeng Motors was "Orange Motors". However, when we prepared several trademarks and names for registration, we found that many good names had been taken up, leaving only the name "Xpeng Motors". When there was a vacancy, co-founder Xia Heng came to ask for my opinion, "Can we just call it Xpeng Motors?" To be honest, I was worried at the time, and after discussing it with my family, we unanimously opposed it: As an investor, it plays a role The role should be to help and not cause trouble. The biggest taboo is to end up investing your own money and people in it.

"In the century-old development history of the automobile industry, there are many examples of naming brands after people who have made outstanding contributions to companies and products, such as the well-known Toyota, Honda, Ford, Mercedes-Benz and Daim. Le, Peugeot Citro?n...these car brands that we are familiar with today are all derived from the names of people in the history of their respective brands. At that time, I thought, if foreign brands can do it, why can't our Chinese brands...I finally convinced them? He convinced himself and his family that Xpeng Motors was born to open up the future of smart travel.

Subsequently, Xpeng Motors’ official Weibo responded to the matter: The strength of the product depends on it. It is the ultimate factor that determines the height of the brand, rather than simply depending on a symbol and a name.

As Xiaopeng’s official Weibo said, in the just-ended November, Xiaopeng Motors’ total monthly deliveries were. Sales volume reached 4,224 units, a year-on-year increase of 342 units. In 2020, cumulative sales reached 21,341 units, a year-on-year increase of 87 units. Among them, Xpeng P7 delivered a total of 11,371 units in less than half a year, becoming the largest among China's three major new car-making forces. Quickly deliver models worth over RMB 10,000.

In the capital market, Xpeng Motors has shown no sign of weakness. Since the Guangzhou Auto Show, Xpeng Motors’ stock price has continued to rise, with the largest increase reaching 33%. Among the three new forces, The highest increase. As of today, Xpeng Motors’ market value is US$32.8 billion, second only to Weilai’s US$59.4 billion, ranking second among the three new power companies.

This article comes from Autohome Chejia. The author does not represent the views and positions of Autohome