In the field of commodity packaging industry, export commodities have stricter commercial standards than domestic commodities. The core of packaging design of export commodities lies in being able to cut into the key points, that is, designing the most reasonable packaging according to different religious beliefs, history, culture, customs and etiquette of different countries, and the packaging of "when in Rome, do as the Romans do" commodities can often be quickly recognized and accepted by the local market. When designing the packaging of export commodities according to local conditions, we should also know something about its taboos to avoid making serious mistakes in such common sense issues. Here, we have summarized some points for attention about export commodities, specifically to see what they have:

1. Taboos in the symbolic sense of color in various countries: Brazilians regard purple as sadness and dark brown as an ominous sign, which is extremely repugnant. Japanese avoid green and prefer red. Americans prefer bright colors to purple. Austria and Turkey like green, while France, Belgium and Bulgaria hate it. Mongolians hate black. Muslims especially hate yellow, because it symbolizes death, like green, and think it can drive away diseases and evil spirits. The French regard bright colors as noble and are very popular. Egyptians regard blue as the devil and like green. Indians like red. Ruitu takes black as the mourning color, but likes red, gray, blue and green. The Dutch regard orange as a lively color, and orange and blue represent the colors of the country. Danes regard red, white and blue as auspicious colors. Italians regard purple as a negative color, clothing, cosmetics and high-end packaging prefer light colors, and food and toys prefer bright colors.

2. Taboos in the selection of packaging materials in various countries: According to the regulations of the Agricultural Quarantine Bureau of the Ministry of Agriculture and Fisheries of New Zealand, the packaging of imported goods (such as soil, marl, hay, straw, wheat straw, chaff or chaff, moss, used old sacks and other wastes) is strictly prohibited. The United States stipulates that in order to prevent the spread of plant diseases and insect pests, it is forbidden to use straw as packaging material. Once the customs finds the straw packaging material, it must be burned on the spot. Japan, Canada, Mauritius and several European countries have banned straw, hay and newspaper scraps as packaging padding. Raw cotton, grape branches, old materials or plant materials that are easy to breed pests and parasites are prohibited as packaging padding in Egypt. The Australian Bureau of Epidemic Prevention stipulates that all goods packed in wooden cases must be provided with fumigation certificates when they are imported. The Ministry of Health and the Customs of the Philippines stipulate that all imported goods are prohibited from being packed in sacks and sack products, straw, straw mats and other materials.

3. Taboos on packaging words in various countries: The Greek Ministry of Commerce stipulates that the words on the packaging of foreign goods imported into Greece should be clearly written in Greek, except for legal exceptions. Otherwise, the agent, importer or manufacturer will be prosecuted and punished. The packing list and commercial invoice of products sold to France must be in French. Description of packing marks, if not written in French, should be accompanied by French translation notes. The Canadian government stipulates that both English and French must be used in the packaging of imported goods. Japan taboo "4" and "9" these two numbers, products exported to Japan, you can't take "4" as the packaging unit, such as a set of four cups, a box of four bottles of wine, will be unpopular in Japan; Europeans and Americans taboo "13". Food labels sold to Hong Kong must be in Chinese, but the name and ingredients of the food must be indicated in English at the same time. Food and drinks sold to the Arab region must be explained in Arabic. Food sold to Brazil should be accompanied by a Portuguese translation.

4. Taboos in the use of patterns on packaging in various countries: Arab countries stipulate that the packaging of imported goods is prohibited from using hexagonal star patterns. Because the six-pointed star is similar to the pattern on the Israeli flag, Arab countries are very disgusted and taboo about things with the six-pointed star pattern. British trademarks are forbidden to use human figures as commodity packaging patterns. Also avoid using elephant and goat patterns, but like white cats; Like the French, Britain regards peacocks as evil birds, which should not be used as trademarks, and regards horses as a symbol of courage. In countries that believe in Islam, pigs or pig-like patterns, such as bears and pandas, are prohibited on commodity packaging. Crimson purple is forbidden as a commodity pattern in Brazil because purple is used for funerals. In Saudi Arabia, it is strictly forbidden to print and draw pictures of wine bottles, churches and crosses on stationery, and offenders will be confiscated and destroyed. It is forbidden to mark the goods and packages produced in Germany with symbols similar to Nazis and Nazi legions. On the packaging of imported goods in Libya, it is forbidden to use pig patterns, and female body patterns are also prohibited. The French regard horses as a symbol of courage; French people avoid walnuts, spades and chrysanthemums on trademarks. Peacocks are regarded as evil birds, cranes and turtles are taboo, and should not be used as trademarks. The Swiss are afraid of owls. Besides, most Europeans like black cats except Belgians, who regard cats as ominous things. In addition, the triangle is regarded as a warning sign internationally, so it is forbidden to use the triangle as the trademark of export products.

Therefore, we must be careful when designing the packaging of exported goods, and we must have a thorough understanding of the culture of the exporting country in advance, otherwise the consequences may be unimaginable.