The concepts are different.

1. Manufacturer brands are created by manufacturers to ensure that customers treat manufacturers and their products equally when purchasing. Manufacturers who create such brands need to participate in distribution, promotion and even pricing decisions. , manufacturers can improve customer loyalty of their products through measures such as promotions, quality control, and quality assurance.

2. Trademark is a specialized legal term. After a brand or part of a brand is registered by relevant government departments in accordance with the law, it is called a "trademark". Trademarks are protected by law and the registrant has exclusive rights. China has The difference between "registered trademarks" and "unregistered trademarks" is that registered trademarks are trademarks that are protected by law after being registered with relevant government departments, while unregistered trademarks are not protected by trademark laws.