The brands selling trademarks are:

1. Yu Zhaolin.

In the memory of the post-198s and post-199s era, the brand Yu Zhaolin is no stranger. It was once known as the four national brands together with three brands: Antarctic, Hengyuanxiang and Arctic velvet. In those years, Antarctic people almost had a set of thermal underwear, which was deeply loved by consumers.

Like Antarctic people, Yu Zhaolin cut down the production line early in order to reduce costs, and made a low-key transformation and sold a tag. With the brand's influence, Yu Zhaolin is still a leader in the field of thermal underwear.

2. Heng Yuanxiang.

In fact, Heng Yuanxiang was the first one to develop the brand authorization model in China, not the Antarctic people. However, Hengyuanxiang has always adhered to a bottom line: only the categories it manages are authorized, unlike the Antarctic people who can sell any products with OEM, which is the biggest difference between the two.

As early as 27, Hengyuanxiang had developed nearly 1 upstream factories and more than 2, downstream distribution outlets, with a turnover of 3 million in that year, of which the trademark royalties collected accounted for more than 8% of the company's income.

3. arctic velvet.

The positioning of the brand Arctic velvet is actually similar to that of Antarctic people. It is not difficult to see from the name alone that Arctic velvet is also engaged in the business of keeping warm.

At the beginning, the strength of Arctic velvet was comparable to that of Antarctic people. At the peak, Arctic velvet invited Zhao Benshan, a popular star, to endorse it, and the sales volume of products accounted for half of the warm category, which was also the craziest moment of Arctic velvet.

4. Antarctic people.

In these well-known e-commerce shopping platforms in China, if you type the word "Antarctic Man", you will find that not only products in clothing and home textiles are available, but also products in household appliances, personal care and other categories. Some friends who don't understand may wonder, thinking that Antarctic people are not a business specializing in keeping warm? How come there are Antarctic people in every product now?

As a matter of fact, as early as 28, Antarctic people have started to rely on "selling brand names" for profit. Simply put, Antarctic people have closed all their factories, and they can get higher profits than their own production, design and sales only by selling the trademark authorization of Antarctic people.

5. La Chapelle.

La Chapelle announced that the company plans to adjust its online business from the traditional mode of "planning and design-independent procurement-platform operation-online sales" to a new mode of "brand authorization+operation service".

La Chapelle said that under the new mode, the company's online business adopts the business operation mode of "light assets", and plans to authorize its brand series trademarks to suppliers, distributors and agent operators respectively.

In short, La Chapelle will have a high probability to start the operation of "buying a tag" in the future.

so what's the selling tag? Simply put, it is "not producing products, only operating brands". This means that in the future, if you buy this brand of clothes, it may only be genuine goods with a tag, because only the tag is true!