Fjallraven (Chinese name: Swedish Arctic Fox) is a high-end outdoor brand with a leading market share in Sweden. It is a brand used by the Swedish royal family and is also the only outdoor brand that has won the honor of being a brand used by the Swedish royal family.

Fjallraven is Swedish, "Fjall" means "Arctic", "Raven" means "fox" in Swedish, and the Chinese name of "Fjallraven" is "Arctic Fox".

Extended information:

Fjallraven? Arctic Fox is a Swedish national outdoor clothing brand. Due to the Nordic people’s winter hunting tradition, its products are mainly hunting clothing. .

The founder, Ake Nordin, planned to go hiking in the Dikan Mountains and invented a frame-type backpack that uses an alloy frame to evenly distribute the weight of the backpack to the entire back. This invention also helped people to be more comfortable. Easily join the sport of mountain hiking. Today, Fjallraven already has a full range of outdoor equipment to ensure that everyone can better enjoy outdoor life.

For more than 50 years since the brand was established, the Fjallraven brand concept has always been consistent: it has been committed to the production and research and development of outdoor products, providing powerful, durable, and classically designed outdoor clothing to help people better enjoy outdoor life. and equipment; inspire and encourage people to go into nature; respect nature and living things.

Reference: Baidu Encyclopedia-Fjallraven