The importance of trademarks: brand identification, brand assurance, how to obtain a trademark: submit a trademark registration application and wait for approval.

1. Importance of trademarks: Trademarks are an important part of a brand and can help consumers identify and remember a company's products or services.

2. Trademarks are usually associated with high-quality products or services, conveying quality assurance and trust to consumers.

3. Obtain a trademark: After confirming that the selected trademark name has not been registered by others, submit a trademark registration application to the local Trademark Office.

4. The Trademark Office will review and approve the application, which will take several months. If the application is approved, a trademark registration certificate will be obtained, which means that the trademark has been registered and protected by law.