To determine whether liquor OEM processing is illegal, the key is to see whether the brand is authorized. If the OEM factory has authorized it, it will not be illegal, and it will be equivalent to cooperation in the form of a branch factory. On the contrary, if there is no authorization, the wine is produced by a counterfeit company, which is an infringement and illegal.

OEM wine can benefit both liquor manufacturers and OEMs. On the one hand, through the OEM model, the winery charges brand usage fees and production costs, and can also take advantage of the OEM’s good experience. Channel resources, excellent marketing team resources, and abundant funds.

The deep background and relationship resources can make up for the shortcomings of manufacturers such as lack of ability and energy, and achieve low-cost expansion; on the other hand, OEMs earn market profits while taking advantage of the benefits brought by manufacturers. Brand advantage further seizes market share.

Extended information:

At present, domestic OEM wine can be roughly divided into two types. One is to import bulk wine in a bonded supervision place and bottle it in a bonded supervision place; Or re-register the trademark abroad and bottle it abroad, that is, the OEM brand model.

The first type is that domestic wine merchants import raw wine from abroad, fill and label it in the bonded area, and then mix it into the domestic market under the guise of "imported wine". Since the imported raw wine is affected by time and temperature during transportation, the vitality of the wine pulp is greatly weakened, which greatly affects the taste and quality of the wine.

Own-label wine is not entirely a false proposition. It often wanders on the edge of law and supervision. Whether it is legal or not depends on the degree of control of wine merchants. According to industry insiders, an imported wine merchant has promised that as long as 600 bottles of wine are purchased, they can be labeled with the brand the customer wants. This is a customized wine model that has emerged in China in recent years, and it is also another marketing tool.

As a common model in the international business field, OEM has always existed. Not only in the wine field, the internationally renowned luxury brand LV also implements OEM processing, and large stores such as Carrefour and Wal-Mart often have their own OEM products. These products usually include daily necessities.

It is worth mentioning that this type of product is different from wine, and consumers pay more attention to their product performance and practical value. A wine expert told reporters that the mention of words related to "OEM" does not mean that a person will be beaten to death, but must be considered on a case-by-case basis.

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