1. Registration process

1. Enter Amazon's official website and click "Register for Free" in the "Login" on the upper right.

2. Fill in the name. Please note here that you cannot use Chinese. You can fill in English or Pinyin. Just enter the name of your business and agree to Amazon's terms.

3. Fill in the address information. You can use English address or pinyin instead. If you have a store on another website, you can directly paste the store URL (website address) there. The last step is authentication, where you can choose phone or text message. When filling in the mobile phone number to accept the verification code, you must first confirm whether the mobile phone number you filled in has appeared in the Amazon seller system before. If it has, do not use it, as it may be associated.

When you select Call, a page will pop up showing the PIN and four digits. After the phone rings, just enter it; when you select SMS, you will receive a four-digit PIN code and enter it into Just pop up the page. There are usually three chances. If you still can't get a call, you can consider trying another text message.

It should be noted here that after the verification is completed, you will not be able to return to this step to modify the information, so you must carefully check the content of this page before verification.

4. Bind the collection account.

First, you need to fill in the credit card information to pay the Amazon membership fee. It should be noted that this part is the payment information, not the collection account. After filling in the credit card information, enter the page to fill in the collection account. , Note: This page requires filling in a foreign currency collection account to receive Amazon's settlement payment.

In order to ensure the safety of funds and the speed of repayment, it is recommended that you choose UMC for payment collection, register a UMC account on the official website of UMC, and bind the new store after real-name authentication, so that you can get a foreign currency collection account . Then, we use the foreign currency collection account we just obtained to fill in the corresponding information in the bound collection credit card in Amazon registration.

5. Start tax identity verification.

If you do not have U.S. identity, you must select NO for this option. Just fill in the rest as shown below. If your account is a business, confirm your company's mailing address. If your account is an individual, please also confirm your mailing address and fill in the relevant content according to the form.

6. Preview the content of W-8BEN (U.S. Taxation Service Form). Click Save after confirmation.

7. Agree to provide electronic signature. Select Agree to provide an electronic signature and check all pop-up options and input boxes. Then write down the company name or your name, email address and country, and click OK.

8. Generate W-8 form and fill in product information.

Afterwards, the seller identity verification is performed. After completing the above steps, you can log in to the Amazon backend. After registration is completed, you can start selling. Amazon will pay the seller 14 days after the product is sold.

2. Fees

1. Monthly fee: Choose the personal sales plan, no monthly fee, a service fee of US$0.99 is charged for each product sold, batch uploading is not allowed, only Single upload, no order data report, no golden shopping cart function, unable to apply for FBA

Select the professional sales plan, no service fee, fixed monthly rent of US$39.9 per month, batch upload is available, and data reports are available , can be viewed in the background, and is qualified to compete for the golden shopping cart, which can greatly increase product sales. You can apply for FBA

2. Trademark fee: Although Amazon does not require individual sellers to have a trademark before they can settle in , but it is necessary to register the brand trademark (effectively preventing follow-up sales). The cost of trademark registration is about 500-1,000 yuan

4. Advertising costs: Advertising is the best and most direct way for new stores to promote products on Amazon, which can quickly obtain a large amount of exposure and traffic. The average cost per click on Amazon is between $0.35-$1.