1. Reduce promotion costs.

It is nothing more than reducing the cost of a single traffic, that is, PPC. I won’t teach you shortcuts on how to reduce PPC. The most effective way is to increase the click-through rate, but don’t think about increasing the click-through rate. Doing so will quench your thirst. It’s done through pre-shooting. Don’t expect the artist to add a few words or render a filter for you to greatly increase the click-through rate. This is the wrong direction.

2. Increase UV value.

That is, increase the product of conversion rate x customer unit price. Doing this will help increase your natural traffic and at the same time increase your ROI. You will understand why.

3. The above are three points that must be grasped in theory, one is the click-through rate, the other is the conversion rate, and the other is the unit price. In actual operation, it must be based on local conditions and cannot be generalized. Because I can't see your products and stores yet, I can't give a more specific answer. If you have any questions, just search my name in Baidu.