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Why is it more cost-effective to purchase a trademark through trademark transfer?

Nowadays, whether it is a startup brand or a self-built brand, everyone needs a trademark, and there are only two ways to obtain a trademark, one is trademark registration, and the other is trademark transfer. Nowadays, more and more people tend to obtain exclusive rights to trademarks through trademark transfer. Maybe you can’t understand why the cost of choosing a trademark transfer exceeds the cost of registering a trademark. Let’s talk about it now.

If you want to know why it is more cost-effective to purchase and transfer trademarks directly, we have sorted out the following aspects for you:

1. The risk of trademark transfer is relatively small and the time required is relatively small. Also relatively few.

Registering a trademark usually takes one and a half years. If something is rejected or makes sense, it may take longer. Transferring a trademark does not have these problems. As long as everyone meets the transfer conditions, they can transfer directly. The trademark transfer time is about 6-10 months, which not only ensures the success rate of the transfer, but also saves everyone's time.

2. The trademark can be used directly after transfer.

After the trademark is transferred, the trademark transferee can enjoy the right to use the trademark in accordance with the law, and can put it into the market at any time, and can also use it for brand marketing and publicity. Successful trademark registration requires a period of marketing and promotion, and it is necessary to establish the trademark's visibility and reputation, thereby creating profits for the enterprise.

3. There are many choices for trademarks, so there is no need to consider the trademark name.

During the trademark registration process, it is more difficult to choose what kind of name and trademark pattern. Many good-looking trademark images and pleasant trademarks have been registered by others. If you choose the same trademark name as someone else, the Trademark Office will reject your application. For trademark transfer, you can freely choose your favorite trademark pattern and name on the professional transfer platform, and there will be no refusal to register the same name.

4. Transferred trademarks have certain market influence and large room for value-added.

The trademark itself is an intangible asset. The higher the reputation of a trademark, the higher its potential value and the greater the potential for value-added. If the transferred trademark is a well-known trademark or a well-known trademark, the intangible value of the trademark will continue to increase, bringing more profits to the enterprise.

Because of this, purchasing a trademark through trademark transfer is more cost-effective. Nowadays, more and more people obtain trademarks through this method. In order to ensure the efficiency of trademark transfer, we recommend that you choose Bajie Intellectual Property Trademark Transfer Agency to ensure the smooth progress of trademark transfer.