Yutai Yipin Xiang Goose is a kind of pure poultry that has been stocked for many years (goose is a vegetarian poultry with wild weeds and whole grains as its staple food), combined with the traditional processing technology and scientific formula of Jiangnan folk, and refined through strict procedures. It has the characteristics of fat skin but not greasy, mellow and delicious meat and endless aftertaste of bone fragrance.
Yipin Xiang goose shop was established in 2000, which is an exclusive operation in China. Zhang Yuzhu, the founder, learned from the traditional processing technology in the south of the Yangtze River and combined with local tastes and eating habits. Yipin Xiang goose has bright color, unique taste, fat skin but not greasy, mellow meat and delicious bones. The brand influence is gradually expanding. Jining, Jinxiang, Weishan, Peixian and Fengxian successively opened franchise stores, forming a complete production, supply and marketing operation system. In 2004, it won the title of "Top Ten Famous Foods in Southwest Shandong" at the Southwest Shandong Food Culture Festival, and was officially registered with the approval of the State Trademark Office in 2005. In 2008, it was named "Shandong Famous Snack" by Shandong Economic and Trade Commission, and was certified as "Production License" by AQSIQ in 2009. 20 12 was awarded the title of "Chinese famous snack" by China Nutrition Association.