Adidas has no origin in China.

Adidas China Headquarters 20 12 07 18 said that due to the strategic consideration of re-integrating global resources, Adidas will close its wholly-owned subsidiary in Suzhou Industrial Park later this year, which is the only factory owned by Adidas in China.

Founded in 1949, Adidas is a member company of German sporting goods manufacturer Adidas AG. Named after its founder Adolf Dassler, the company began to produce footwear products in Auracher, Hetsogen, in 1920.

1949 August 18 was registered under the name of Adidas. Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand Puma. Its classic slogan is: "It can't be nothing". 20 1 1 In March, we spent1600,000 euros to launch a brand-new advertising slogan-Adidas All in.

Nike and Adidas moved more Asian manufacturing operations from China to Vietnam, thus continuing a recent new trend: more and more enterprises left China because of rising costs. Adi reported that 44% of the company's footwear products were produced in Vietnam last year, up 65,438+03% year-on-year. In the same period, the proportion of Nike shoes made in China decreased from 32% to 19%.

For many years, China has been the cornerstone of (global) manufacturing, but now it seems to have acquired a new identity in the footwear industry: a country with rich experience, so it has more skills to make higher-end products than its competitors.

For example, luxury brands such as Balenciaga, Prada and Burberry all started production in China recently, and announced that China "has extraordinary skills to produce more elegant and unique footwear products". In the eyes of these high-end brands, China is no longer a low-cost manufacturing country that can only engage in mass production.