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Brand history of Liuweizhai

Liuweizhai has a brand history of more than 28 years.

Liuweizhai, a Chinese time-honored brand, was founded in 1738 (the third year of Qianlong in the Qing Dynasty). Its series of sauced meat was once a royal tribute and enjoyed a good reputation in the capital. Now it is a famous food in Sanjin, famous both at home and abroad. Since it was restructured into Taiyuan Liuweizhai Industrial Co., Ltd. in 1997, after more than 2 years of development, Liuweizhai has become a national key leading enterprise in agricultural industrialization with four national honors, namely, China Famous Trademark, China Time-honored Brand, National Intangible Cultural Heritage and National 4A Tourist Attraction.

enter the ranks of "Top 1 Meat Products Industry and Top 5 Bean Products Industry in China". At present, the company has invested in the construction of 2, mu of miscellaneous grain planting and processing bases in Youyu County, Shanxi Province, which is known as the "oasis on the frontier", and there are four non-GM soybean planting bases in Jiayin County, Heilongjiang Province, which directly provide the best raw materials for enterprise production.

Introduction to the characteristics of Liuweizhai:

1. Exquisite selection of materials and authentic flavor

The materials of Liuweizhai food are very particular. For example, the elbow flower in Liuweizhai sauce can only be made of high-quality pig's front elbow, but never pig's back elbow; The raw materials of Liuweizhai bean products are all high-quality northeast soybeans. High-quality raw materials, coupled with the processing of traditional technology, retain the original flavor of traditional food.

2. Fat but not greasy, thin but not firewood

The products of Liuweizhai Sauced Meat series can only be cooked with slow fire for more than 6 hours, with good color and fragrance, soft and delicious, and rich aroma. "Fat but not greasy, thin but not firewood" is the biggest feature of Liuweizhai Sauced Meat series products.

3. Honesty-based, with Dexing Enterprise

"Honesty is the way of heaven" and "Honesty is always the thing, but dishonesty has nothing". If honesty and sincerity are the foundation, there will be credibility, credibility and trustworthiness. The development history of Liuweizhai in the past 1 years is the way of "honesty" and "virtue".

above content reference: Baidu Encyclopedia-Liuweizhai