Objectively speaking, no matter how long the history of Shihua Street winemaking is and how excellent the quality of the wine is, Shihuajiu has not yet formed a true "Shihua" concept. In various previous literary and historical records, there has been no definite name for Shihua Wine. For example, historical records record that when King Zhuang of Chu was in power, Shihua Wine was selected as a tribute wine, but the Shihua Wine at that time was still called "Shixi Shuangquan". Both the Gucheng County Chronicle and the Town Chronicle recorded the poems and essays written by King Chuzhuang in praising Shihua Wine. The poem said: "The liquid from the two springs is filled with fine nectar, the mellow fragrance is sweet and soft, the dendrobium is poured out for longevity, and I pray for the prosperity of the country and the prosperity of the people." Xiang Yu, the overlord of the Western Chu, and Li Zicheng, the leader of the rebel army in the late Ming Dynasty, had a hero's drink in Shihua Street, and the names of their drinks were not clearly defined. It was a Jiangxi businessman surnamed Huang in the late Qing Dynasty who really shaped the style and brand of Shihua Liquor. The legendary experience of Huang Gong added color to the history of Shihua Liquor.

This Huang Gong followed his father from Jiangxi to Shihua Street and made a living mainly selling mountain products. He often traveled between Hankou and Shihua by water. One day, Huang Gong went to Hankou to deliver goods again. After a tiring day, it was getting dark. When he passed by the door of a glutinous rice dumpling shop, he was attracted by the sweet and tangy dumplings. He could no longer move, so he rested his burden and squatted in front of the dumpling shop to catch his breath. The owner of the glutinous rice dumpling shop tried his best to encourage him to eat a bowl of glutinous rice balls. Huang Gong, who was already hungry, was in a state of confusion when facing the fragrant glutinous rice balls. He wanted to eat a bowl, but he couldn't bear to part with the ingot of silver he had saved up in his waist. In the cold and hungry situation, he asked the shopkeeper After repeated persuasion, I finally couldn’t resist the temptation of a pot full of delicious glutinous rice balls and decided to have a bowl. When paying, he took out his only silver coin, but the shopkeeper with a small business couldn't find the money. At this time, there was already a lottery ticket seller on the street in Hankou. The owner of the shop encouraged Mr. Huang to buy a lottery ticket. He said he wanted to try his luck, but in fact he wanted him to exchange his money. The honest and naive Huang Gong actually bought a lottery ticket that he had no idea what it was. Unexpectedly, it was this lottery ticket that changed the fate of the salesman Huang Gong. The lottery ticket he bought inadvertently turned out to be a lottery ticket. Won the jackpot! When redeeming the prize, the boss of the lottery ticket seller did not want to pay cash, so he used a boatload of accumulated salt to pay the bonus of the salesman Huang Gong. The kind-hearted Huang Gong could not stand the kindness of others, so he thought it was an unexpected windfall, so he accepted the prize. Got off this boat of salt. Unexpectedly, just one day after the ship left Hankou, a war broke out among the warlords, and the salt on the market began to rise. The price went up day by day. When Huang Gong worked hard to transport the salt to Shihua Street, a shipload of salt It turned out to be the price of three ships of salt.

Huang Gong, who had been working as a salesman for many years but failed to make a fortune, lamented: Deliberate pursuit of wealth will not lead to success, and fortune will be made unintentionally. This turning point in life enabled Huang Gong to realize a seemingly simple but actually contained way of management in classical Chinese philosophy: everything that is not done for the purpose of profit can actually make money, and those who deliberately seek money will end up being hurt by money. Under the control of this business philosophy, this foreigner from Jiangxi is based on integrity and justice, and does business in a natural way. He collects mountain goods and furs, and transports furs and mountain goods to Hankou. , and then transported salt, cloth and daily sundries back to Shihua Street. At that time, Shihua Street radiated to Fanlingzhou, Junzhou and Ankang, Shaanxi Province, with a huge cargo throughput. Within a few years, Huang Gong became a wealthy man in Shihua Street. wealthy businessman.

With more money, Mr. Huang thought of expanding his business scope. When he saw the small wineries on the street full of stone flowers and the booming winemaking industry at that time, he used the money he accumulated from business to buy the large winery built on the "Shuangquan Well", and then visited famous wineries all over the world. Da Liu and Er Liu, the fragrant wine making masters, were invited from Xinghua Village, Shanxi. The simple brewing process of the local small winery was improved, the original Shuangquan wellhead was enlarged, the well platform was built with bluestone strips, and a horse-drawn automatic water turning well was built. Sorghum was determined to be the main grit material for distillation, and barley and peas were used for production. The main ingredients of koji; we have explored a series of standardized brewing technologies such as deep tank fermentation in underground vats and low-temperature storage in cellars. We have also explored the principle that the storage period determines the texture, taste and nutrition of the wine, and have perfected the liquor brewing technology day by day. The unique craftsmanship and stable quality quickly made Huangjia's liquor famous and won a stable market consumer group. Huang Gong, who was good at business management, had brand awareness at that time. In order to let consumers remember his wine, he named the winery "Huang Gongshun Tavern" according to the fashion at the time. Over the past few years, the name "Huang Gongshun Tavern" has become famous in the market. Like the "Yangliu Youth Paintings" at that time, its products have become famous in major commercial ports across the country. Huang Gong also took advantage of the situation to expand the scale of production. Due to abundant funds, the storage period of wine was extended indefinitely, from three years to five years, from five years to ten years, and the storage period of the best wines reached 20 or 30 years.

Except for a few dignitaries who bought these wines to pay tribute to the capital, these century-old wines were rarely noticed by ordinary people, but they created a brand for Huang Gongshun Tavern and gradually formed a monopoly on its wines. The small wine shops all over the street gradually lost customers and closed down one after another. Although Huang Gongshun did not clearly define the name of the wine as "Shihua", he stamped the "Origin of Shihua Street" mark on all the crudely packaged wine tanks and barrels. In the end, the world was unified, and the Shihua Liquor brand belonged to Huang Gongshun. The "Shihua" wine brand in people's minds today is actually the continuation and variation of the Huang Gongshun brand. To be fair, today's Shihua wine brand is still the aftertaste of the Huang Gongshun wine of the past. The more important significance is that this Huang Gongshun from Jiangxi A new concept of doing business and setting up industry came. At that time, people from Jiangsu, Zhejiang and Guangdong were far less prosperous in the business world than they are today, while businessmen from Shanxi, Shaanxi, Jiangxi and other places had already established gang-like guilds in various places. This Jiangxi Huanggong not only expanded the liquor industry in Shihua Street, but also brought up the business awareness of Shihua Street. This is the potential reason why Shihua Town’s industry is outstanding among several famous towns in Xiangfan today. The author has conducted a survey and found that several giants in the stone flower industry - Liu Guoben, general manager of the nationally famous Camel Battery Group, An Ming, general manager of the Shihua Group, the most profitable textile group in the province, and other entrepreneurs have close ties with the Huang family. of kinship. In this sense, the Huang family is not only the founder of Shihua Wine Industry, but also the founder of Shihua Industry.

As time goes by, the world has gone through many vicissitudes. Huang Gong, the founder of Huang Gongshun Liquor Industry, has long since passed away. The old site of Huang Gongshun Tavern was also destroyed during the expansion of Shihua Liquor, and the spring well of Nayanma Mara was also filled in. . But in Shihua Town, the influence of Huang Gongshun Liquor Industry is still deeply engraved in the hearts of the residents of the ancient town. In the minds of the old residents of Shihua Street, today’s Shihua wine is Huang Gongshun wine. This is not only because the Shihua Distillery was built on the former site of the Huang Gongshun Tavern, but also because the descendants of the Huang family have been working in key technical positions in the Shihua Distillery. Today’s Shihua Distillery Qu recipe is still the old secret recipe of the Huang Gongshun Tavern. , it is more of the ancient town people’s nostalgia for Huang Gong, the founder of the town’s industry, and their cherishment of historical brands.