Because the use of trademarks is widely related to the market order, people's lives and the interests of consumers, as well as the reputation and economic benefits of enterprises themselves, both the state and enterprises should strengthen the management of trademarks. Trademark management system has the following important significance:

First, standardize trademark behavior, give full play to trademark function and protect consumers' interests.

second, strengthen the legal concept of enterprises and trademark users, safeguard the legitimate interests of trademark registrants, and avoid and reduce cases of infringement of trademark exclusive rights.

Third, supervise the quality of goods or services used by trademark users to safeguard the legitimate rights and interests of consumers and ensure the normal operation of social and economic order.

fourth, stop unfair competition such as counterfeiting registered trademarks of others, impersonating registered trademarks, protect legitimate competition and legal competition, and maintain a good market competition order.

Fifth, it is beneficial to strengthen trademark legislation and improve the trademark legal system.

China has always attached importance to trademark management. After the establishment of the socialist market economy system, it has raised trademark management to a strategic position and implemented a system of paying equal attention to trademark registration and trademark management. Under the condition of market economy, further strengthening trademark management can not only promote China's economic development, bring good social and economic benefits, but also help establish a good image of China's protection of intellectual property rights in the world.