The design of 29 trademarks of East Lake Scenic Area designed by a company in Beijing was all shot by the jury and had to be redesigned. The expert review meeting of trademark pattern design in East Lake Scenic Area is the pre-examination for the East Lake Scenic Area Administration to declare the trademark of East Lake to the State Trademark Office, and choose one of several alternatives to formally apply for registration. Due to the serious phenomenon of registered trademarks of "East Lake", only 20 units in the province registered Chinese trademarks in various related fields under the name of "East Lake", while 47 units outside the province registered trademarks such as "East Lake" and "Journey to East Lake". According to the Trademark Law, the words "East Lake" and "Wuhan East Lake" shall not appear in the registered trademarks of East Lake Scenic Area in the future, otherwise. Yesterday, 29 trademark designs were abandoned for this reason. Zhang Xia, deputy director of the East Lake Scenic Area Administration, said with regret that the East Lake Scenic Area does not have its own brand image, and it is impossible for it to develop greatly in the future. In the past, Donghu Scenic Area did not pay much attention to the intangible asset of trademarks, which made its own trademarks registered by others (45 categories in total, and others registered 4 1 category), resulting in no choice but to reinvent the wheel. Teacher Wang Qiji, Secretary General of Hainan Graphic Design Association and Blue Creative Director, believes that the logo design of East Lake Scenic Area can choose patterns that can reflect the characteristics of East Lake, and then combine with advertising language to form a strong visual impact.