L’Oreal brand online authorized stores need to examine the store’s sales capabilities. Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand owned or represented by the licensor to the authorized party in the form of a contract, and the authorized party engages in business activities such as production, sales, and service provision in accordance with the provisions of the contract. The licensor pays a certain royalty fee. At the same time, the licensor provides guidance and assistance in personnel training, organizational involvement, operation and management, etc. Now brand licensing is no longer an academic field studied by a few special people. Many companies regard brand licensing as an important tool for marketing, and even It can be said that brand licensing has become one of the effective methods of modern favorable marketing and brand extension, and is applied in an increasing variety of ways. Generally, for larger brands, if you contact them yourself, the brand will not authorize you. They will also make a comprehensive evaluation based on strength and other aspects. If you want to enter an online store and get brand authorization, you can find a third-party authorization platform. Yes, some larger platforms will be more secure.