On March 18, the Shanghai Intellectual Property Court announced that it had concluded a trademark infringement dispute case. The court found that the "Piggy Peppa Pig" trademark was a well-known trademark, and the defendant Chen Moumou had infringed the plaintiff's exclusive right to register a trademark, and ultimately ordered him to compensate the plaintiff RMB 30,000.

In recent years, the British cartoon "Peppa Pig" has become a hit in our country and is deeply loved by parents and children. The cartoon "Peppa Pig" is positioned as an early education animation, and its audience is preschool children aged 3-6 and their parents. This cartoon mainly tells the family life and daily interactions of Peppa Pig's family. Because the painting style is simple and the plot is light, it is in line with children's aesthetics and cognition, and the plot contains family education wisdom, making this animation The film has been a hit. The "Peppa Pig" trademark is a well-known trademark. A well-known trademark is a trademark that is well-known to the relevant public. my country prohibits anyone from copying, imitating or translating other people's well-known trademarks that have not been registered in China, misleading the public, and causing the well-known trademark registrant's Interests are harmed. "Peppa Pig" became a hit, and many businesses sensed business opportunities from it, so they made Peppa Pig's image into various products and sold them publicly, making a lot of money. But in fact, many of these products are illegally produced, and the merchants have not obtained relevant authorization, so they are pirated products. Unauthorized use of a well-known trademark infringes upon the exclusive rights of others to register a trademark and causes losses to the trademark registrant, who must be compensated.

The "Peppa Pig" cartoon is now used by more and more parents as an early education animation for their children, for emotional intelligence education, language education, etc. As parents of children, we must also realize the importance of respecting copyright and originality. When buying cartoon-related peripheral products for our children, we must also pay attention to distinguishing between them, do not buy pirated products, and set a good example for our children by setting an example. Respect the hard work of every original creator and combat piracy and plagiarism. If each of us can establish this awareness, I believe that our country's creative environment will get better and better.