There are three types of crocodile brands, all of which are authentic.

1. French LACOSTE crocodile brand

The French LACOSTE crocodile brand has the crocodile’s mouth facing to the right in the trademark. In 1923, the founder of LACOSTE and world tennis star Rene Lacoste was representing France in the Davis Cup in Boston. He was as brave as a crocodile in the competition, so he was nicknamed "Le crocodile" (Le crocodile). After returning to France, a friend made him a crocodile label and put it on his jacket. This was the first appearance of the logo that would become popular around the world.

2. Singapore CARTELO crocodile brand

Singapore CARTELO crocodile brand, the crocodile’s mouth on the trademark faces left. In 1947, Singapore Crocodile was founded in Singapore by Tan Xianjin. The trademark brand logo was originally: crocodile graphic "CROCODILE" handwritten trademark registered in Singapore. In 1993, Singaporean crocodiles entered the Chinese mainland market. In order to avoid disputes caused by trademark issues, Singaporean crocodiles used the registered "CARTELO crocodile" trademark, which was significantly different from French crocodiles. In fact, French crocodile does not buy this "favor". Since 2000, Lacoste has sued Cartelo. This is the only lawsuit that has not yet been finalized.

3. Hong Kong Crocodile Brand

Hong Kong Crocodile Brand, the crocodile’s mouth on the trademark faces left. At the beginning of the century, a German company registered a clothing trademark in Hong Kong, meaning crocodile. After the end of World War II, the Hong Kong government ordered the trademark to be handed over. In 1952, Mr. Chen, a Chinese, bought it and named it "Crocodile Shirt" in Chinese. The trademark is "CROCODILE". Now it belongs to the Lam Group family of Hong Kong Lai Sun Group.

Extended information:

The origins of the three crocodile brands

1. French crocodile (LACOSTE):

It is a world-famous tennis player , Frenchman Rene Lacoste, nicknamed "Crocodile", was founded in 1933, but it was the latest among the three to enter the domestic market. The brand belongs to the French Lacoste Shirt Co., Ltd. At the beginning, LACOSTE mainly produced knitted shirts with crocodile logos originally designed by Rene Lacoste for himself.

Since the 1970s, "crocodile" shirts have become the main style in the wardrobes of the American middle class, equivalent to tennis shirts and polo shirts, and have become a status symbol. Today, "French Crocodile" has become a comprehensive clothing brand company selling clothing, shoes, perfumes, leather products, watches, glasses, etc. Its most famous symbol is its green alligator pattern. This "French Crocodile" has its head facing Right, with a stout body and an open mouth showing sharp teeth. ?

2. Singapore Crocodile (CARTELO, namely "Cartele"):

Cartelo Crocodile was founded by Dr. Tan Xianjin, Executive Chairman of Singapore Crocodile International Institution (Private) Co., Ltd. in 1947 Launched in Singapore in 2006. At the beginning, the brand positioned its target group as successful people. After a period of development, Mr. Chen Xianjin felt that he should inject more youthful and fashionable vitality into his crocodile brand. In the 1950s, cars and phones were still the two things that young people dreamed of, and they were representative of the trends of that era.

So, Chen Xianjin combined the words car + telephone + unisex (no gender, 0 means no gender) to form the current CARTELO. At the same time, it is accompanied by a crocodile graphic. This "Singapore Crocodile" has its head facing left, a slender body, and a slightly open mouth. After nearly half a century of development, Cardile opened its first store in Shanghai in 1993, and invested in the establishment of Shanghai Oriental Crocodile Clothing Co., Ltd. that year.

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3. Hong Kong crocodile (formally known as "crocodile shirt", English name "CROCODILE"):

In 1952, the Chinese Chen family used crocodile as a brand and registered the trademark The rights belong to the Chen family. Later it was named "Crocodile Shirt". The reason why it became "Shirt" is because from the 1950s to the mid-1980s, the brand mainly produced shirts (shirts) and shoes. Later, because the company's shares were publicly listed in Hong Kong, the registration rights in Hong Kong were transferred to Hong Kong Crocodile Shirt Co., Ltd.

In 1986, because Dr. Chen Jun was old and his son was unwilling to engage in the clothing industry, he sold Hong Kong Crocodile Shirt Co., Ltd. to Mr. Lam Baixin's Lai Sun Group for HK$1.32 billion.

Reference materials: Baidu Encyclopedia - LACOSTE

Baidu Encyclopedia - Cardile Crocodile

Baidu Encyclopedia - Hong Kong Crocodile Shirt