Fruit packaging is an important part of protecting and improving the market value of products. According to different fruit types, brand positioning, and product transportation and storage environments, we can divide fruit packaging into the following categories:
1. Canned fruits
Canned fruits include various There are canned fruits, and there are also canned candies in which individual pieces of fruit candy are packed in hard aluminum foil or plastic bags. Canned fruits can ensure long-term storage of fruits. The cans usually have golden ratio designs, marketing labels (logos, cartoon characters, etc.), and indicator icons of different colors corresponding to different levels of sweetness.
2. Boxed fruits
Box packaging mainly includes cartons, plastic boxes and wooden boxes. This type of packaging is usually used in a large number of wholesale & retail supermarkets. The box shape takes into account anti-collision. Consider the front-end and perform certain appearance beautification processing to improve customer perception and experience, and better reflect the prominent display demands of industry advertising.
3. Bagged fruits
Bagged fruits refer to the use of multi-layer film bags for packaging. The selected materials not only have good air permeability, but also can withstand harsh pressure conditions. state, and can also inhibit oxidation reactions. Bagged fruits are suitable for some relatively small individually filled fruits, which are more convenient for consumers to freely choose the purchase quantity and have flexibility in use.
4. Fruit Plate
Fruit plate is an environmentally friendly and beautiful fruit packaging, usually made of cardboard or wooden materials, with trademarks and clear color matching elements printed on the outer surface. Brand Characteristics. A plate that mixes fruits of different colors, tastes, and shapes together to more efficiently meet consumers' individual needs and healthy eating concepts.
5. Single product bagging
This type of packaging mainly refers to retail sales to snow and fruit stores, such as apples, pears, etc. that fall far away or are prone to oxidation. Other fruits. The use of disposable encrypted bags ensures that the food is not contaminated and prevents foreign objects and close contact with the human body. At the same time, the space of the packaging itself will be fully utilized to place trademarks and barcodes to achieve marketing promotion and integration of production and sales.
In short, different types of fruits have different packaging needs. In order to ensure the protection of fruits, improve market competitiveness and meet consumer needs, the selection of fruit packaging types needs to be based on factors such as product nature and customer groups. judge and continuously optimize and upgrade.
Zhonghui Design’s original fruit packaging works
The above is the content provided by Zhonghui Design (a professional fruit packaging design company). I hope it will be helpful to everyone.