Current location - Trademark Inquiry Complete Network - Trademark inquiry - Feihe’s company profile
Feihe’s company profile

Feihe Dairy was founded in 1962, taking off from the beautiful "Crane City" Qiqihar. It has more than 50 years of professional dairy manufacturing history and is one of the earliest milk powder manufacturers in China. Feihe focuses on the R&D and production of infant milk powder. It owns Xingfeifan, Super Feifan, Feifan and other series of products. It is the infant milk powder enterprise with the most complete industrial chain and has created a reputation for more than 50 years. Safety production record.

At present, Feihe has formed a modern enterprise integrating production, operation and sales, with 4 core infant milk powder processing plants. Feihe has now built a sales network across the country, with more than 50,000 terminal stores and nearly 1,000 first-level dealers, covering 32 provinces, municipalities and autonomous regions across the country. It has nearly 4,000 employees and sales in 2013 of nearly 3.5 billion. In addition, Feihe also has 3 independently operating subsidiaries and 15 closely cooperative companies.

Extended information:

By building a trinity industrial cluster of "agriculture, animal husbandry and industry", Feihe Dairy has completely realized the process from source forage planting, large-scale dairy farming to production, processing, logistics and warehousing. All aspects of the entire industry chain, including channel management and after-sales service, are fully controllable.

This enables the upstream, mid-stream and downstream of milk powder production to closely form a community of interests, standardize link coordination processes, standardize operation and management, intensify production capacity matching, and informatize traceability data, fundamentally and successfully solving the industry's problems. The safety risk issues of sexual products effectively ensure the safety, nutrition and freshness of Feihe products.

It can be said that the entire industry chain has strongly supported Feihe’s safety quality and opened a powerful channel for Feihe’s safety and quality supervision. What gives consumers more peace of mind and certainty when purchasing Feihe products is Feihe's entire industry chain traceability system, which is the first in the domestic industry.

Reference materials: Feihe official website - About Feihe

Reference materials: China.com - Feihe: Deeply promote the integration of informatization and informatization and use the entire industry chain to create a cause of conscience