Recently, according to a message released by Tianyancha, Sichuan Haidilao Catering Co., Ltd. has added a number of new trademark information. These trademark names include:? Chidilao? Qudilao? Shanghaidilao? ?Deep sea fishing? Haihai pick up? San every bottom hand labor? Waiting for 10 new trademark applications.

As we all know, some unscrupulous merchants have always taken advantage of the popularity and influence of well-known merchants to confuse the public by choosing trademark names that are highly similar or have the same sound as well-known merchants, and make their products falsely known. The influence of the brand facilitates market sales. This practice is not only an infringement on other businesses, but also a deception on consumers. Our country's industrial and commercial departments have always been committed to protecting the legitimate rights and interests of enterprises and cracking down on copycat products and counterfeit products.

On the other hand, various companies also protect their rights and interests by registering trademarks similar to their own brand names. For example, Alibaba and Laoganma have registered hundreds of related trademarks, which will The chance of criminals counterfeiting trademarks is reduced to a minimum. The registration of these similar trademarks is also jokingly called the trademark golden bell by netizens.

Haidilao has registered 10 similar trademark names this time. Just in August this year, there was a trademark infringement dispute between Haidilao and other companies. Haidilao sued a company called He Haidilao's catering company believed that its trademark and name constituted infringement of Haidilao's trademark, and requested the defendant to compensate and give up the trademark and name. However, in the court's judgment, Haidilao's claim was rejected because the court It is believed that although Haidilao and Hedilao have two characters in common, they are obviously different in terms of font design and trademark design, and the characters "河" and "海" are obviously different. In addition, Haidilao catering The company mainly specializes in Sichuan-style hot pot, while Hedi Lao Catering Co., Ltd. provides Hunan cuisine to consumers. There are obvious differences in the business scope between the two, so although there are similarities, these do not constitute a violation of Hai Di Lao Catering Co., Ltd. of infringement, so Haidilao’s claim was dismissed.