1. Price positioning: The clothing price of Kuaicaoyi is more expensive than that of Taiping Bird. The clothing price of Kuaicaoyi is between 7 and 12, while that of official flagship store of Taiping Bird is between 3 and 8.

2. Brand influence: As a well-known brand, Taiping Bird has greater influence and market share, while Kushayi, as a new brand, has less influence and market share than Taiping Bird.

3. Consumer groups: Taiping Bird brand takes "sweetness, modernity and vitality" as the key words, and the clothes are suitable for all women aged 18 to 25, while the women's style of Kuicaoyi brand is more suitable for literary young women and petty bourgeoisie office workers but not for all women aged 18 to 25.

4. Taiping Bird Group Co., Ltd., whose predecessor was founded in 1989, is a comprehensive industrial group with brand creative research and development, design and whole-network marketing as its core. It has diversified large-scale enterprise groups with multiple brands. Taiping Bird is targeted at young consumers aged 2 to 3. It is a famous domestic fashion clothing brand and a famous trademark in Zhejiang Province.