Zeng Yong
Zeng Yong was born in Yiyang, Hunan in 1975. He has won honorary titles such as "The Fourth National Outstanding Migrant Youth", "China Youth Entrepreneurship Award", "China's Outstanding Youth Entrepreneurship Mentor", etc., and is known as "China's No. 1 Crystal" and "China's No. 1 Grassroots Entrepreneur" ”, “The first person in entrepreneurship education in China”. Founder of Crystal Square Entrepreneurship Group, winner of China's top ten entrepreneurial gold medal projects, outstanding young entrepreneurial mentor in China, vice president of Hunan Gem and Jade Association, and dean of Crystal Business School. Representative works include "Entrepreneurship Changes Destiny", "Spiritual Crystal", "Golden Age Jade", etc.
Chinese name: Zeng Yong
Nationality: Communist Party of China
Ethnicity: Han
Birthplace: Yiyang, Hunan
Date of birth: September 1975
Graduation school: Hunan Biomechanical Vocational and Technical College
Main achievements: Outstanding Youth Entrepreneurship Mentor in China
Gold Medal for China’s Top Ten Entrepreneurship Projects
Marketing Strategy Expert for China’s Famous Jewelry Brands
*** Youth League Central Entrepreneurship Mentor
Hunan Pioneer Influential Figure
Top Ten Young Models in Changsha
Representative works: "Entrepreneurship Changes Destiny", "Spiritual Crystal", "Jade in the Golden Age", etc.
Character Profile
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Zeng Yong, Chairman of Zhongrising Crystal Square Entrepreneurship Group, Vice President of Hunan Gem and Jade Association, Vice President of Hunan Young Entrepreneurs Association, Central Entrepreneurship Mentor of the *** Youth League, and Visiting Professor. In 1996, Zeng Yong resolutely started his own business with 16 yuan, independently created the crystal brand "Crystal Workshop", and built it into the first crystal workshop in China. Zhongjue Crystal Shop is an enterprise determined to start a business for the rise of China. It is a comprehensive enterprise integrating crystal jade design, production, processing, sales, and jade and crystal brand franchise chain operation and promotion. Now it has well-known brands such as Crystal Square and Jinyutang, and has opened more than 1,400 chain stores in more than 30 provinces and cities across the country. At present, Zeng Yong has given 600 entrepreneurial speeches in more than 100 universities and colleges across the country, helped more than 1,000 people successfully start their own businesses, and provided employment opportunities for more than 5,000 people. He has aroused strong responses from all walks of life and has a huge influence.
Biography of the character
School Era
In 1992, due to his poor family background, Zeng Yong gave up his college dream and entered Hunan Agricultural Machinery School (now Hunan Biomechanical and Electrical Vocational and Technical College) College) repair class 3. In 1993, Zeng Yong determined to start a business to change his destiny. After constantly searching for ways to make a living, he finally bought jade from an old man who bought jade from a street stall at the school gate, which was enough to cover his tuition and living expenses during his studies. During this period, he also helped many classmates improve their living conditions. However, during the difficult period of studying, he formed a lifelong relationship with crystal jade.
Start a business
After graduation, Zeng Yong, who harbored beautiful ideals, was hit hard by reality. Because of his low academic qualifications and lack of background, he encountered obstacles and was ignored by others. No matter how hard he tried, he could not find a job in a big city that could provide him with food and clothing. He had no choice but to return to his hometown in Yiyang to farm. However, my hometown suffered a major flood that had never happened in a century, and all the family's property was washed away by the flood. Suffering another blow from life, Zeng Yong determined: "I want to go out, I must go out!" So, Zeng Yong carried only 16 yuan with him, traveled through mountains and rivers to evade fares, came to Changsha, and began his difficult journey. Entrepreneurial journey.
In 1996, Zeng Yong stayed overnight, rented a shop on the floor, and carried a big bag to sell products day and night. The embarrassment of life forced him to often eat only one meal, wear the worst clothes, walk the longest distance, and wear out several pairs of shoes. Later, he rode a 40-yuan bicycle around the city every day, rain or shine, going to one office after another to sell, and was rejected again and again, but he never let go of any opportunity he could seize. Finally, in 1998, Zeng Yong found a store on Huangxing Road in Changsha with a rent of 3,000 yuan per month. After some renovations, Zeng Yong's first crystal and jade store opened.
Entrepreneurial Disaster
In 1998, in order to ensure the best quality of his products and save his own living costs, Zeng Yong kept explaining product knowledge to customers during the day, but only ate it at noon. A packed lunch, and I spent the evening laying the floor in the store. Through his continuous efforts, the business of the crystal jade shop is getting better day by day.
One night in April 1999, except for a huge jade grape tree that was not stolen, all the other merchandise in his store were looted by thieves, resulting in a direct loss of tens of thousands of yuan. This disaster wiped out Zeng Yong's three years of hard work in starting a business. For a person who started from scratch and accumulated bit by bit, the reality is cruel. After learning from the experience, Zeng Yong quickly organized his thoughts and used the remaining funds to reopen his crystal and jade shop. He is determined to rekindle the torch of his career with his never-say-die persistence
However, there are still many difficulties on the road to entrepreneurship. One day in June 2000, Zeng Yong suffered his second entrepreneurial failure in his life. That day he was on a business trip to Guangzhou, which coincided with the Canton Fair. There were so many people and the hotel was full. In order to find a cheap place to stay, he was still looking outside at 12 o'clock in the evening. At this time, three gangsters followed from behind and hit Zeng Yong's head with a large stone, opening a large hole. After being punched and kicked, his glasses were broken, his mouth was split, and his nose was bleeding. Zeng Yong, who lost the ability to resist, could only watch helplessly as they took away more than 47,000 yuan in cash and a brand new Motorola mobile phone he carried. When he crawled into a small clinic to sew six stitches on the wound on his head, his clothes were all stained red with blood. After getting stitches and reporting the case at the police station, he wore a nurse's white coat and gritted his teeth and carried more than 100 kilograms of crystal jade raw materials back to Changsha. Zeng Yong's career once again hit a low point
Entrepreneurship Success
In early 2000, Zeng Yong rented an office area on the fourth floor of Changsha China Town. The walls were covered with crystal ornaments. After some decoration, he started a new round of entrepreneurial journey.
In order to have more satisfactory products, he began to design, process, and weave some crystal necklaces, bracelets, earrings and other products while opening a store to sell products. Zeng Yong carried a big bag on his back and went from store to store selling samples with samples in his hands. He started from Changsha and went to Qijiang and Wanzhou in Chongqing, and then from Chongqing to Chengdu. He ran from Chengdu to Kunming, from Kunming to Guiyang, and from Guiyang to Nanning. All the food and accommodation were in the car. As soon as his feet touched the ground, he Go sell it. Zeng Yong went from store to store to sell. Hard work paid off, and Zeng Yong's sincerity finally impressed several young people who wanted to start a business. With a heart of doing things with conscience and a down-to-earth energy, the first Crystal Shop chain store from other provinces was finally opened in Wuhou Temple in Chengdu, and then the second Crystal Shop store was opened in Qijiang, Chongqing. Zeng Yong himself is no longer limited by one store, but has broadened his horizons and successfully operated more than a dozen stores. In this way, the Crystal Square chain operation model of each store with unified appearance, unified business model, unified supply channels, unified retail prices, unified advertising and unified promotion activities has begun to take shape.
In 2001, Hunan Crystal Square Jewelry Trading Co., Ltd. was officially established.
In 2002, the Crystal Square brand was widely recognized by society and the number of franchises doubled.
In 2004, Zeng Yong’s "Crystal Square" franchise chain project won the top ten "Gold Medal for Entrepreneurship Projects" in China.
In March 2005, Zeng Yong won the honor of the 4th "National Outstanding Migrant Youth". Crystal Square was rated as "2004-2005 Changsha Consumers Trustworthy Brand".
In 2006, "Crystal Square" became the vice-president unit of the Hunan Jewelry and Jade Jewelry Industry Association. Hunan Ningxiang Baoyu Stone Industrial Park officially broke ground.
In April 2007, Crystal Square became the only designated jewelry brand for the 2007 "Happy Boys". In July, Yan Jiehe, chairman of the board of directors of Pacific Construction Group, served as the honorary chairman of the company. In November, Crystal Factory's production base in Huizhou, Guangdong was officially established.
In 2008, Zeng Yong gave a speech on entrepreneurship in colleges and universities across the country and accepted an exclusive interview with CCTV. Crystal Square became the only designated jewelry brand and consumer-safe brand in the "2008 Star Sister Election".
In 2009, Zeng Yong won the title of "National Outstanding Youth Entrepreneurship Education Mentor", and Crystal Square stores are spread across the country.
On January 26, 2010, the "Hunan Red Ecological Farm" inscribed by Professor Yuan Longping, the father of hybrid rice in the world, was officially launched. On February 5, "Crystal Square" was rated as a famous trademark in Hunan's crystal jewelry industry in 2009 by the Provincial Administration for Industry and Commerce, becoming the only crystal jewelry company in Hunan Province to win this honor. The only designated jewelry brand for "Star Sister Election".
In 2011, Zeng Yong gave a speech on entrepreneurship education in colleges and universities across the country. Zhangjiajie invested in creating Hunan's local "Colorful Yunnan" and became the only designated unit for Hunan entertainment channel star sister jewelry.
In 2012, Crystal Square expanded into Zhongrising Crystal Square, building a perfect entrepreneurial platform for more 8090 entrepreneurial youth, and realizing the great dream of helping 100 million Chinese people to successfully start their own businesses.
In 2013, the "Crystal Square" brand became the executive director unit of the China Treasures Association, opening up international channels for colored balls. Crystal Square went abroad and its glory continued...
"With a grateful heart Be a human being, build a career with love; help more people start their own businesses successfully in the shortest time” is the consistent purpose of Crystal Square’s entrepreneurship.
Entrepreneurial Pursuit
So far, Zeng Yong and his chain system have provided employment opportunities for more than 3,000 laid-off workers and unemployed youth. In 2005, Changsha Youth Development Foundation awarded Crystal Square Company the "Changsha Project Hope Love Alliance Honorary Commemoration" medal. Since 2001, Zeng Yong has led the company's employees to send warmth and love to Mawangdui Welfare Home and Changsha No. 1 Welfare Home during the holidays. He has donated money and materials many times to improve the food, clothing, housing and transportation of the elderly in the welfare home. Before the Spring Festival in 2006 , Zeng Yong and his employees sent a truck full of cotton hats, cotton clothes, shoes, pants and socks to the welfare home. More than 20 lonely elderly people in Mawangdui Welfare Home enjoyed their old age in peace under the careful care of all the employees of Crystal Square Company.
In the past few years, Zeng Yong and his Crystal Shop chain system have adhered to the corporate purpose of "pursuing excellence and dedicating beauty" and the service concept of "honest service and delivering value" to realize the civilianization and popularization of jewelry. , popularization as the company's long-term goal. At the end of 2005, Zeng Yong purchased more than 30 acres of land in Ningxiang, Hunan, and invested more than 30 million yuan to build a modern gem industrial park. In 2006, he became the vice-president unit of the Hunan Jewelry and Jade Jewelry Industry Association. In 2007, the production base of Crystal Square in Huizhou, Guangdong was officially established. In 2010, the company developed rapidly and reached a new milestone. In 2011, it became the only designated unit for Hunan Entertainment Channel’s star sister jewelry. In 2012, Crystal Square expanded into Zhongju Crystal Square. The glory of Crystal Square in 2013 continues...
Crystal Square Group will make every effort to build an international crystal brand, so that China's No. 1 Crystal Square can help more people successfully start their own businesses and solve the employment problem of more people. problem, and realize the road to rejuvenating the country through localized industry in China.
In the 21st century, under the leadership of Chairman Zeng Yong, Crystal Square is crossing national borders and heading towards the international stage!
Contribution Achievements
In 2004, the "Gold Medal for China's Top Ten Entrepreneurship Projects" was awarded by the Youth League Central Committee and the Ministry of Labor and Social Security;
In 2005, the Youth League Committee The Central Committee and the Ministry of Labor and Social Security awarded the "China Entrepreneurship Project Silver Award";
In 2005, the Central Committee for Comprehensive Social Security Management awarded the title of "National Outstanding Migrant Youth";
In 2006, the "China Youth Entrepreneurship Award Nomination Award" was awarded by the Youth League Central Committee and the Ministry of Labor and Social Security;
In 2006, the "Hunan Youth Entrepreneurship Award" was awarded by the Youth League Provincial Committee and the Hunan Provincial Department of Labor and Social Security ";
In 2007, he was awarded "Changsha City's Top Ten Youth Models" by the Changsha Municipal Party Committee, Municipal Government, and Youth League Committee;
Hunan Pioneer Influential Figures (2005 by Hunan Satellite TV, Hunan Selection organized by radio and television newspapers)
Outstanding Mentor of China Youth Entrepreneurship Education (awarded by the Central Committee of the Communist Youth League, the National Youth Federation, and the China Guanghua Science and Technology Foundation in 2008)
- China's Top Ten Entrepreneurship Gold Award Winners
-China's Outstanding Migrant Youth
-China Youth Entrepreneurship Award Winner
-China's Outstanding Youth Entrepreneurship Mentor
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-Marketing strategy expert for famous Chinese jewelry brands
-World Chinese super lecturer
-Judge of China University Student Entrepreneurship Competition
Social positions
-Executive Director of Hunan Provincial Young Entrepreneurs Association-Standing Member of the Eighth Committee of Hunan Provincial Youth Federation
-Deputy Secretary-General of Hunan Provincial Youth Federation
-Hunan Province Vice President of Gemstone Association
-Visiting Professor of Hunan Business School
-Specially Invited Vice President of Yunnan Entrepreneurs Association
-Changsha Entrepreneurs Association Vice President
-Standing Committee Member of Changsha Youth Federation
-Top Ten Youth Models in Changsha
-Outstanding Youth Entrepreneurship Mentor in Changsha
< p>-Chairman of Jiusan Society Hunan Provincial Party Committee Branch-Vice Chairman of Ningxiang Youth Federation
-*** Youth League Central Entrepreneurship Mentor
- Chairman of the CPPCC Standing Committee of Heshan, Yiyang, Hunan
-Vice Chairman of Hunan Ningxiang Youth Federation
-Vice President of China Jewelry, Jade and Jewelry Industry Association
- Vice President of China Crystal Industry Association
Affiliated Enterprises
-Chairman of Hong Kong Jinyutang Jewelry Industrial Group
-Chairman of Hunan Jinyutang Jewelry Co., Ltd.
p>-Chairman of Hunan Crystal Square Jewelry Trading Company
-Chairman of Jinzuanhuang Diamond Specialty Chain Organization
-Chairman of Café de Coral Video Shopping Network
-Chairman of Hunan Red Ecological Farm
-Chairman of Dongting Special Pearl Co., Ltd.
-Chairman of Hunan Crystal Square Clothing Factory
-Hunan Zhong Vice Chairman of Rise Technology Co., Ltd.
Classic Quotes
1. Life is only a few decades, so why be afraid of failure or failure.
2. A person's life depends entirely on struggle, and only through struggle can success be achieved.
3. A good attitude is extremely important for a person, especially college students who have just entered the society.
4. The God of hard work likes hard-working children, so they have a spirit - hard work.
5. In life, the most precious thing is time; in life, the most dazzling thing is career; in life, the happiest thing is struggle.
6. In life, you have to find a way!
7. If you want to achieve success in your studies, you must keep your clothes wider and never regret it, and make people haggard because of the beauty. If you want to be a dragon and a phoenix among people, you must listen to the chickens dance and watch the lights while drunk. sword.
8. The colorful rainbow comes after the fight with the violent storm; the maple leaves burn like fire after the fight with the frost of autumn leaves; the eagle spreads its wings and flies high after the fight with the falling cliff. after a dangerous fight.
9. Only starting a business can change your destiny.
10. A person's life always has to write many stories with unknown endings.