Speaking of OEM, I think many people will confuse this term with OEM. For example, everyone can understand the difference between the two. For example, Apple is a mobile phone brand that everyone knows. , its design, quality, after-sales, etc. are all controlled by itself. The factory only produces according to requirements, which is an OEM; Tieba is different. For example, Philips seems to have other electrical appliances except razors, lighting, and toothbrushes. It is an OEM. To put it bluntly, you use the Philips brand after production, and the design, production, quality, after-sales, etc. are all the responsibility of the OEM manufacturer and has nothing to do with Philips.

Okay, let’s get down to business. In fact, there are many well-known brands on the market, but their products are basically OEM. Let me summarize a few representative ones for you. 1. Philips

As I mentioned above, it is a foreign brand and is very well-known in China. Everyone should know this, especially its home appliances. The electrical appliances produced by Philips have many loyal fans. However, most of the Philips appliances on the market now have nothing to do with Philips.

In January 2020, Philips said that it planned to produce and sell a home appliances department that sells coffee machines, purifiers and other products, focusing on the production of medical and health care equipment. In March 2021, Philips officially announced that it would sell its home appliance business to Hillhouse Capital, with a transaction value of approximately 3 billion euros. Therefore, the Philips home appliances that everyone buys now can be said to be domestic brands. The real Philips no longer produces home appliances. 2. Hengyuanxiang

I believe many people have heard of this brand. It is a very old brand, Hengyuanxiang, Yangyangyang. The early Hengyuanxiang became famous with this advertising slogan, and its reputation is quite good. Cardigans are very popular. But, you know what? Today's Hengyuanxiang products are all OEM products.

Due to operating difficulties, Hengyuanxiang began to transform. More than ten years ago, it authorized the brand to others and let others use this brand to sell clothes. As for the quality, let it be. 3. Nanjiren

Speaking of OEM companies, many people should know this, haha. Now if you search on the e-commerce platform, there are really too many Nanjiren brands, including clothing and electrical appliances. In fact, The products labeled with the Antarctic brand are all OEM products and are not produced by Antarctic itself.

This matter dates back to 2008. Due to market reasons, Anji people learned from Hengyuanxiang and began to transform. Nowadays, Antarctic people only charge licensing fees and do not strictly control quality, so you can see that many people buy Antarctic clothing of poor quality. 4. Yu Zhaolin

A brand that is definitely known to those born in the 80s and 90s. It can be considered an old brand and is a well-known national brand. And now Yu Zhaolin is the same as those brands above. He no longer produces clothes himself. The brand has been authorized and he doesn't care about quality and other aspects. 5. Playboy

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This brand is also very famous. Did you know that Playboy was actually a large-scale magazine with a high-end positioning in the United States? It later developed It has engaged in hotel, modeling and other businesses, but this brand has never been in the clothing business.

At the end of the last century, Playboy authorized its trademark to a Chinese agency, so you can see that there are many clothes marked with the Playboy brand on the Internet, and the designs are very localized. 6. La Chapelle

This brand is actually quite famous. It is a listed company and a Chinese local brand. In September 2020, La Chapelle announced that it was facing transformation due to operational difficulties, and its business model had been adjusted to "brand authorization + operation services" and it had begun selling hangtags. However, La Chapelle and the brands above must have failed and filed for bankruptcy liquidation at the end of November 2021. 7. Trend Front

This brand can be seen in many shopping malls. Offline, the supply model of some regional franchisees has been adjusted from the company's full supply to franchisees purchasing directly from production suppliers, and the company charges trademark usage fees to regional franchisees. Online, some e-commerce companies will also be authorized to independently operate "Trend Frontline" brand stores and purchase goods directly from production suppliers. The company will charge trademark usage fees to e-commerce customers. 8. Renhe Pharmaceutical

This is a well-known brand. In everyone’s mind, this is an old brand in the pharmaceutical industry. Consumers trust this brand very much, but this is the fact. We have seen many Products bearing the Renhe label are not necessarily produced by Renhe.

If you go to the online shopping platform and search for Renhe, you will find Yaodu Renhe, Renhe Craftsmanship, Yijian Qingxin, etc. These are all OEM products produced by Renhe. OEM manufacturers also produce a wide variety of products, including health teas, facial cleansers, facial masks, etc.

In fact, there are many well-known brands that use OEM, such as Scarecrow, Red Bean, Camel, Cartier Crocodile, etc. The current market seems to be one where “everything can be labeled”. Do you know any big brands that are keen on OEM production?