For micro-business, if you can have more transaction volume, then you can also make more profits. Of course, sometimes, even if there are 5,000 friends in the circle, there are only less than 100 customers who can trade. Why? Quantity must be a figure full of loopholes. Even if there are only 500 people in your circle of friends, these people are not just customers.

These people are likely to be potential customers, customers who have purchased before, lost customers, agents, dead fans, etc. Since there are so many kinds of customers, customers need to be tagged.

1. Micro-business divides customers according to consumption situation.

There are four consumption situations: whether they have bought it before, only once, or more than twice, and whether they have bought it before or not before introducing it to you. It is basically useless if you have never bought a customer, but you still need to dig deep into customer value through activities. Such customers basically do not need to spend too much energy to ignore.

The customer only bought once. This may mean that the product is not used up, it is difficult to use, or it is purchased or let others use it for other purposes. For such customers, it takes a lot of effort to communicate. The number of customers who bought more than twice the product means your product is in the customer base, and these customers are confident in paying attention to follow-up services. Buy and introduce you to customers. Such customers must be enthusiastic people and can help you promote products and increase the number of fans. If communication can develop into a good agent.

2. WeChat merchants divide customers according to their degree of intention.

This is based on the customer's needs, that is, the products the customer wants to purchase or wants to become an agent, and the specific situation is broken down in detail.

3. Micro-enterprise managers classify customers according to their categories

Category refers to whether the customer is valuable to you, and can be divided into two categories: valuable and worthless. Valuable customers, such as purchasing products, acting as agents, promoting you, etc. Valueless customers, such as those who are full of negative energy, do not recognize the industry, and directly blackmail you, etc.

4. WeChat merchants divide customers according to their source.

Customers from different sources have different needs. For example, customer referrals, which are basically products that customers trust, are mainly used for customer marketing. If the customer does not have this type of transaction, it means that your marketing strategy has not impressed him, so keep working hard.

If the customer source is attracted, then this may be attracted by dry goods exports and professional value exports. This kind of user plus you want to learn further. What we can do now is solve each other's problems in a timely manner and enhance trust. If customers are added proactively, the needs of such customers cannot be judged, but the purpose is very strong. Such customers may be seeking to further understand and differentiate other products.

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