Why is Moutai called the national wine? Westbank > When it comes to Moutai, different people have different opinions. Some people think that the quality of Maotai liquor is very good, and it is the best in the flavor-enhanced soup liquor. It is mellow and sweet, so it can't be drunk. Therefore, it is often used in state banquets, high-level business banquets and other high-level banquets. However, some people think that the reason why Maotai liquor is so hot is that it is a very precious thing, and it does not hesitate to call itself the national liquor. In fact, Maotai liquor is the same as ordinary liquor. These two statements have their own reasons. This time, we infer the detailed analysis of the title of national wine from Moutai. In fact, the word national wine is only spread among our folks, but it has not been disclosed to the official institutions. Maotai Group itself attaches great importance to this title. In fact, as early as 21, Kweichow Moutai Group began to apply to the industrial and commercial institutions for the trademark of national wine Maotai, but only submitted an application at that time, and no one followed up on this matter. Naturally, the application was unsuccessful.
After that, with the development of the enterprise, the brand image of each wine became more and more important. At that time, Maotai Group recognized the importance of trademarks and submitted applications for trademark registration of Maotai, a national wine, to the State Administration for Industry and Commerce for several years in 26, 27 and 21. However, the word "national wine" not registered by the Administration for Industry and Commerce means the best wine in China. Moreover, in the trademark law, it is inappropriate to name it after national wine. Trademarks are unique, regional and monopolized. It is obviously unfair to other wines to be called national wine. In this way, Maotai Group began to feel bored, but persisted in applying, thinking that it would succeed one day if it didn't work hard.
In 212, Maotai Group applied to the Industrial and Commercial Bureau again, probably because of its persistence. This time, unlike the previous direct call back, Maotai Group was very happy that it passed the preliminary examination. Finally succeeded. However, after the news spread, the liquor industry was greatly affected. Many liquor brands boycotted Maotai Distillery to register the national liquor Maotai trademark, and Maotai Distillery failed in this application.
Why is Maotai called the national liquor
After all this history, Maotai Group finally couldn't bear it, and it exploded completely in July 218. Maotai Group reported the trademark inspector to the court together with the famous liquor brands that boycotted him at the beginning. However, the trial result could not be completed. In August, Maotai Distillery voluntarily withdrew the case and announced to the public that it would not apply for the trademark of Maotai, the national wine in the future. So far, the trademark application has completely drawn a full stop. < P > However, after this incident, many careful friends found that Maotai Group had dismantled most of the packaging and shop signs of Maotai, and now the word Maotai, the national wine, is rarely seen. In the hearts of the people, when it comes to this title, Of course, it will be unconsciously associated with Moutai.
Xiao Bian thinks that Moutai is called the national wine among the people, so it is realistic why it has not been officially approved. Our Chinese wine culture has been passed down for thousands of years, so the word national wine should represent the whole China wine industry, not a certain brand. What do you think?