People who know trademarks should know that trademarks are divided into 45 categories. When we apply for trademark registration, we should choose the type of trademark registration. Generally, it is based on what type of industry the applicant is engaged in, but in addition to being closely related to the business Related to key types, applicants usually have to register other types of trademarks, why?

Protective registration. Registering other related trademarks outside the business scope is a company's protective maintenance strategy, aiming to prevent others from applying to register related types, approaching its own brand or allegedly defaming its own products.

Multi-category trademark registration has two important functions:

1. To prevent latecomers from registering related types, moving aside and getting closer to famous brands;

2. To prevent others from registering Related types, which have a negative impact on the brand that you have been operating for many years.

For example, the trademark "Deluxe" is only registered in the dairy product category (Class 29), and then someone else registers "Deluxe" in the dairy product category if the fertilizer category (Class 5 Category) apply for registration, and there will be "Deluxe" brand insecticide in the future! When customers go to the store to buy something, the boss offers a bottle of Deluxe! The boss must be confused! Apparently, the adverse effects of "Deluxe" milk will be huge. It is for brand protection that "Deluxe" Inner Mengniu Dairy (Group) Co., Ltd., the brand holder, fully registered its brand (45 types) in advance to avoid farce.

When applying for a trademark, multiple types of applications are very necessary, not only in this type of registration, but also in similar types. You should also apply for related types at the same time. More mature companies will plan for all types of registrations in advance. For start-ups, multi-type maintenance is an operational process.