At the beginning of its establishment in 2000, Dongfang Jiezhuang put forward the slogan of "brand should also be emphasized in decoration", which created the ideological system of "new Jiezhuang" in the island city; In 2003, when the one-year warranty was generally implemented in the industry, Dongfang Jiezhuang took the lead in proposing the commitment of three-year overall warranty, and introduced the concepts of "green Jiezhuang" and "decoration service", thus realizing the "general manager responsibility system" at the earliest in the industry. It is also from this year that Dongfang Jiezhuang took the pace of brand expansion and became one of the earliest local decoration enterprises that began to penetrate into the periphery of the brand. Today, oriental home Decoration Branch has spread all over Qingdao.

In 2003, the flagship store of Dongfang Jiezhuang reopened, and the overall Jiezhuang "2008 Upgrade Standardization Project" was launched. Through 18 process revolution and 5 1 project key points, the materials, design, construction and service will be comprehensively upgraded to lead the home improvement market in the island city with a stronger brand lineup.

On June 5438+ 10, 2009, Qingdao Dongfang Jiezhuang Fuzhou Road Center Store officially opened, with a business area of nearly 1000 square meters, which is also rare in the whole island city decoration industry, and became one of the few decoration stores with perfect materials exhibition halls at that time. The opening of Fuzhou Road Center Store marks that Oriental Home Decoration has entered the fast lane of brand upgrading and development.

At the beginning of 20 10, Dongfang Jiezhuang launched "39800 Jiezhuang Package" on the basis of ten years' quality accumulation. With international high-quality standard materials and ecological construction technology, it quickly became popular in the island city and was sincerely recognized by decoration consumers. With the strong support of the materials exhibition hall, "one-stop packaging and decoration" became popular. In August of the same year, the "Hong Kong Oriental International High-end Studio" jointly established by oriental home Decoration and China Hong Kong Oriental International Decoration Group was formally established in Qingdao, becoming the exclusive design unit for the island city to introduce high-end design concepts to China, Hong Kong and even abroad. The studio vertically serves the popular package products with the design level of high-end luxury houses, which indicates that the package decoration of the island city has really entered the era of personalized customization, bidding farewell to the history that the package does not talk about design and stops at the high-end market.