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The history and significance of Hongta Mountain, why was it built?

Hongta Mountain is located in Yuxi City in central Yunnan Province. It was built in the Yuan Dynasty and rebuilt in the 19th year of Daoguang in the Qing Dynasty (1839 AD). On the top of the mountain stands the White Pagoda built in the Yuan Dynasty, so it is named after it. The Red Pagoda was originally called the White Pagoda. In 1958, the White Tower was painted red and renamed "Hongta Mountain", and its scenery was replaced by "Red Tower Dawn".

Hongta Mountain is located in Yuxi City in central Yunnan Province. The little-known ancient pagoda from the Yuan Dynasty on the mountain became world-famous because Yunnan Yuxi Cigarette Factory used it as the name of its cigarette brand, and Hongta Mountain has also enjoyed a long-standing reputation.

The culture can be traced back to the Yuan Dynasty. The "Hongta Mountain" brand has a rich heritage

These three words come from the red pagoda on a hill in the east of Yuxi City. It was built in the Yuan Dynasty and originated from the town's Feng Shui. , the hope of exorcising evil spirits. For more than 600 years, people have used it to pray for peace and well-being. 50 years ago, the Yuxi Cigarette Factory was founded at the foot of the mountain, and "Hongta Mountain" became famous all over the world.

Dignity comes from the "Hometown of Clouds and Smoke". Good brands need good raw materials

In 1953, New China held a national flue-cured tobacco work conference in Xuchang, Henan, attended by internationally renowned tobacco experts. Comparing the quality of tobacco leaves from all over the country, Yuxi flue-cured leaves were 8 points higher than the already famous "Yu Tobacco", reaching the highest score of 108 points, winning the crown of Chinese flue-cured tobacco. It erected a milestone in the history of Yunnan tobacco. Since then, Yuxi Tobacco has become famous far and wide, and it has earned the reputation of "the hometown of clouds and smoke".

In 1957, Yuxi Tobacco Leaf Re-curing Factory was completed and put into operation. In 1959, the "Hongtashan" trademark cigarettes came into being.

The red pagoda on the cigarette label is antique, the golden clouds are magnificent, and it has strong Chinese national characteristics. The mountain is named after the pagoda is red, the smoke is named after the mountain, and the mountain is famous for the smoke. This is a masterpiece that complements each other.

Hongta Mountain is a small mountain in Yuxi, and the Hongta Mountain is its landmark building. Yuxi Tobacco Factory was founded and put into production in 1958. It uses the famous tobacco leaves of its origin as raw materials, and uses orange-yellow and moist shredded tobacco. It is carefully crafted and has an elegant and elegant aroma, a rich and delicate fragrance, and a pure and comfortable taste. It has become a unique flue-cured style cigarette. . Due to the pure texture of Yunyan and the high grade of Hongtashan, Hongtashan has won the National Quality Product and the National Excellent Gold Award in many national competitions since 1981 and has been recognized as a well-known Chinese trademark. In 1999, according to the Beijing Famous Brand Asset Appraisal Agency, Hongtashan became the most valuable brand in my country with intangible assets of up to 42.3 billion yuan.

As a special consumer product, cigarettes are also the most selective commodity. In the 100-year history of cigarettes, thousands of cigarette brand names have been an important symbol of choice. Hongtashan is a high-grade brand name that serves as a representative role in a company's business card. It is precisely because of the superior quality of its cigarettes that they are recognized by smokers and become the first choice.