Advertising design is a type of graphic design, the differences are as follows:

1. Different meanings

Advertising design is a profession, which is based on computer graphic design technology On the basis of application, a new profession is formed with the development of the advertising industry. The main feature of this profession is the expression of advertising elements such as images, text, colors, layout, and graphics.

Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression, creating and combining symbols, pictures and text in a variety of ways. Make a visual representation that conveys an idea or message.

2. Different characteristics

Advertising design is a combination of five elements such as theme, creativity, language, image, and foil. The ultimate goal of advertising design is to attract attention through advertising.

Product packaging may include logos or other artwork, organized text and pure design elements such as consistent images, shapes, sizes and colors. Composition is one of the most important characteristics of graphic design, especially when the product uses pre-existing materials or a fusion of multiple elements.

Extended information:

Principles of advertising design

The principle of originality in advertising creativity. The so-called principle of originality means that in advertising creativity, we should not stick to the old ways and stick to the rules, but we should be brave enough to be innovative and find new ways. Original advertising creativity has the greatest psychological breakthrough effect.

Difference and novelty are eye-catching, and its distinctive charm will trigger people's strong interest and leave a deep impression in the minds of the audience. Being remembered for a long time, this series of psychological processes conforms to the goal of the psychological ladder conveyed by advertising.

The effectiveness principle of advertising creativity. Originality is the first principle of advertising creativity, but originality is not the purpose. Whether advertising creativity can achieve the purpose of promotion basically depends on the efficiency of advertising information transmission. This is the effectiveness principle of advertising creativity, which includes understandability and relevance. Comprehensibility means it is easy to be accepted by a broad audience.

Baidu Encyclopedia - Advertising Design

Baidu Encyclopedia - Graphic Design