it will affect the reputation of IKEA.

IKEA children's furniture has always been a hot-selling brand in the domestic market, and it has also been recognized by countless consumers. However, he was fined 43, yuan by the local authorities because of the unqualified warning logo. This fine has nothing to do with a big talent, that is, nine Niu Yi Mao, but it will have a huge impact on the reputation of this brand in the market. If not handled correctly, it will produce a series of chain reactions.

according to relevant media reports, the children's furniture produced by IKEA China was found to be unqualified in the applicable age items, and was fined 43, yuan by the Shanghai Municipal Market Supervision Administration, and the illegal income was confiscated 14, yuan. However, after this penalty decision was issued, the company did not complain at all, and now this penalty decision has come into effect and been implemented. The punishment of IKEA China will affect his reputation in the market and make consumers question the quality of furniture of this brand.

However, this punishment will not have a particularly great impact on his reputation, because this violation is because the age he marked is inappropriate, and he did not follow the relevant requirements, which has nothing to do with the quality of the furniture, not to say that there is a problem with the quality of the furniture or the formaldehyde exceeds the standard. However, after receiving the ticket, the company has made corrections in time, and the company has also issued a statement to avoid labeling problems in the future, so that consumers can buy with confidence.

However, through the eye-catching inspection, when we check this company, we will also find that this company was not only punished for the logo problem, but also fined 21, yuan for the product quality problem. That is to say, although the furniture products produced by this company are well-known brands, the quality cannot be guaranteed to be 1% qualified. The promulgation and implementation of these punishment decisions will have a certain impact on the brand's reputation in the market, and will also reduce its sales in the market, affecting the company's income. This situation has a greater impact on the company than fines. It takes a long time to save the image and rebuild a good reputation.