Kadile Crocodile is considered a famous brand. Since 1998, it has been selected as one of the top ten best-selling brands in the national market by the National Bureau of Statistics.
Kadile Crocodile entered mainland China in 1993 and established Shanghai Oriental Crocodile Clothing Co., Ltd., a wholly foreign-owned enterprise in Singapore. It is authorized by (Singapore) Crocodile International Institution Pte. Ltd. to produce and sell Kadile in mainland China. Le Crocodile CARTELO brand clothing and its series of products.
At the end of 2013, it opened an official flagship store on Taobao and invested in the establishment of Shanghai Oriental Crocodile Clothing Co., Ltd. that year. In just a few years, annual sales have exceeded 300 million yuan. There are more than 500 specialty stores and specialty halls in cities across the country. Its production and sales volume are among the top 200 enterprises in Shanghai. With the bell of the new century, Cartile Crocodile has achieved great success - in 2000 and 2001. Annual T-shirt sales leader.
Extended information:
It is not uncommon to use animals, plants, portraits, etc. facing a specific direction as graphic trademarks on clothing, footwear, glasses and other products. Also uses graphics in the form of "mirrors". In the clothing market, trademarks with crocodile images facing left and right are quite common. As for the crocodile graphics with their heads facing left and right, the two "crocodiles" from Singapore and France have created many trademark ownership disputes and infringement disputes while fierce market competition in China.
Because the dispute between the two parties has strong typical significance and has attracted widespread attention from all walks of life, the relevant cases were selected into the "50 Typical Intellectual Property Cases in Chinese Courts in 2018".
Cartele generally uses the crocodile image with its head facing left and the English word "CARTELO" at the same time. This use is not malicious and does not infringe Lacoste's registered trademark rights.
Baidu Encyclopedia - Katile Crocodile
People's Daily Online - Can one pond accommodate two "fish"? The big "crocodile" staged the metamorphosis