From a little-known township factory to a group company that stands out from the crowd, from a toddler in Handan to a business flag bearer who leads green draft beer into the era of mass consumption, the rise of Jin Shibai is commendable. Kingsbury phenomenon? More remarkable, the brand of Kingsbury has penetrated into the hearts of consumers.
from the chairman to the general manager, these leaders have an innate sense of mission. At first, the simple desire to benefit one side encouraged them to bid farewell to the land and join the business sea. Then, the historical responsibility of never giving up prompted them to turn the tide at a critical moment. Now, the grand ideal of serving the country by industry calls them to constantly surpass the tide of perpetual standing.
The transformation of Kingsbury brand makes us deeply realize how much hardships we have to go through to become a brand and how much heavy historical and cultural accumulation we have to bear to become a successful brand. Jinshibai will win new glory with its profound historical accumulation!