The name of the sports brand is le coq sportif.

Extended information

Le Coq Sportif (official Chinese translation: "Le Coq", commonly known as "Triangle Chicken" in Hong Kong and Macao) is a French sporting goods manufacturer. French businessman Mile Camuset was founded in 1882. The company's products include apparel, footwear, bags and other accessories. In addition to sports-specific products, French Rooster also provides a series of fashionable lifestyle products for customers who are not specialized in sports.

The origin of LE COQ SPORTIF can be traced back to 1882 when French national Emile Camuset founded Le coq sportif, a sports brand that started out as a manufacturer of sportswear and sports socks, and used this little rooster as the brand logo. . It was not until 1948 that Le Coq Sportif was officially registered, but it really attracted the attention of the sports world because it sponsored the French team in the World Cup in 1982, and it began to gradually establish its leading brand status.

It was the exclusive sports brand provided by France in professional cycling competitions. By 1951, 12 countries in the world had designated Le coq sportif's professional sportswear. In addition, it has also been a long-term sponsor of FC Nantes, the team that won the French Football League championship for 38 consecutive seasons; it is also a professional sport designated by Kenyan middle and long-distance national athletes, Argentinian tennis players, British football clubs and other well-known national or sports competitions. Supplies brand.

Ningbo Lekake Clothing Co., Ltd. is jointly owned by Ningbo Shanshan Co., Ltd., Ningbo Shanshan Rongguang Clothing Co., Ltd., Descente Co., Ltd., and Itochu Fiber Trading (China) Co., Ltd. Funded and established. Among them, Shanshan is the leading company in China's clothing industry, Descente Co., Ltd. is the leading company in Japan's clothing industry, Itochu is a Fortune 500 company, and Shanshan Rongguang is a strong company under Shanshan. All investors are Chinese and Famous Japanese companies.

The company is a large-scale Sino-Japanese joint venture that mainly operates le coq sportif (Le Coq) brand sports and leisure clothing. It has a registered capital of US$2 million and owns the Le Coq Sportif (Le Coq) brand in Exclusive agency rights and trademark licensing rights in mainland China. As an internationally renowned brand, the Lecaq brand was founded in France in 1882 by Mr. Emire Camizé

Reference materials

Lecaq_Baidu Encyclopedia?