I believe everyone is familiar with Lego. It is a building block toy company located in Denmark. Its building block toys are deeply loved by everyone, and I also like Lego very much.

However, at the same time, its copycat brands are also emerging one after another. Recently, Lepin, a domestic brand that imitates Lego, was ordered to pay 30 million in compensation for infringing the Lego trademark and unfair competition. What infringements does Lepin have?

Lepin is a relatively well-known brand in China. It is one of the brands of Meizhi Company. The color, shape and overall vision of Lepin’s trademark are very similar to the Lego logo. Similarity will not only cause consumers to mistake it for Lego, but will also reduce the distinctiveness of the Lego logo and affect its reputation. In addition, Lepin’s building blocks are also very obvious imitations of Lego. Meizhi has also made a lot of profits from these imitating Lego building blocks. According to data, from 2017 to 2019, Lepin’s illegal business volume exceeded 300 million yuan. . What counts as piracy?

Lepin’s behavior is piracy, and the definition of piracy is

the reproduction of works, publications without the consent or authorization of the copyright owner. The act of making new items and reissuing them. Why should we strictly control pirated products

Lepin has paid a heavy price for infringement, which also shows that our country is becoming more and more strict in controlling piracy. Many people may not understand why it is necessary to control pirated products. Take advantage of this I would like to take this opportunity to tell you about the necessity of combating piracy.

First of all, the emergence of pirated products will greatly dampen the enthusiasm of creators. Once creators stop innovating, the development of various industries will be hindered. This is something the country does not want to see, so the country The crackdown on piracy is gradually increasing.

Secondly, pirated products will also harm the interests of our consumers. Since most pirated products are produced using illegal methods, product quality is not as guaranteed as genuine products, and after-sales service is also difficult to guarantee. Guaranteed, if there is a problem with the product, consumers can only admit that they are out of luck.

Finally, legally, piracy is illegal, and the profits gained from piracy are illegal business revenue. The state does not collect piracy royalties, so piracy will cause certain losses to the state's tax revenue.

In short, piracy is illegal and wrong. Everyone should respect genuine products and never buy pirated products.