It will be illegal for Taobao to use other people’s brands. Because sellers on the Taobao platform need to comply with corresponding legal regulations and industry norms when using trademarks and intellectual property rights, trademark infringement will cause corresponding legal disputes. Therefore, sellers must carefully consider brand use and intellectual property issues when operating a store on Taobao.

1. Will it be illegal for Taobao to use other people’s brands?

It will be illegal for Taobao to use other people’s brands.

Because sellers on the Taobao platform need to comply with corresponding legal regulations and industry norms when using trademarks and intellectual property rights, trademark infringement will cause corresponding legal disputes.

Therefore, sellers must carefully consider brand use and intellectual property issues when operating a store on Taobao.

Taobao has a very strict attitude towards trademark infringement. Once trademark infringement is discovered, the Taobao platform will remove the infringing products from the shelves and may impose penalties on the store, such as deducting credit points, Suspension or permanent store closure, etc.

If a seller needs to use a trademark, he or she can obtain authorization by working with the trademark owner, or use a recognized common name on the product, which can avoid trademark infringement issues.

Of course, on the Taobao platform, relevant intellectual property protection policies are constantly being improved and strengthened. Merchants should also understand relevant intellectual property protection policies and actively abide by legal regulations and industry norms on trademarks and intellectual property rights. , improve your awareness of business risks and avoid the risk of getting involved in infringements and legal disputes.

2. What are the penalties for violating regulations on Taobao by using other people’s brands?

Taobao infringes intellectual property rights and trademark rights by using other people’s brands, which is a serious violation. If a seller is found to have infringed intellectual property rights or trademark rights, he will be subject to the following penalties:

1. Warning: Taobao platform will issue warnings to sellers for publishing illegal products or infringing products, and notify sellers to rectify and modify the store products within the specified time.

2. Point deduction: If the seller fails to make corrections in time or fails to pass the review, the Taobao platform will deduct points from the seller's store and reduce the store's overall evaluation level.

3. Removal: If a seller continues to publish illegal or infringing products, Taobao will remove the seller's products from the shelves and restrict the display of the seller's store.

4. Store closure: When serious infringement occurs on the Taobao platform, the platform can directly close the store to protect intellectual property and trademark rights.

5. Legal prosecution: If a seller seriously infringes on the trademark and intellectual property rights of others, legal institutions can also pursue the seller and require the seller to bear corresponding legal liability and compensation liability.

Therefore, when operating a store, Taobao sellers must adhere to the principles of legal operation, enhance awareness of intellectual property rights, strictly abide by the Taobao platform and relevant national laws and regulations, and avoid using other people's brands and infringements to ensure Legality and compliance of store operations.