The platforms for community group buying mainly fall into the following categories:

1. Transformation of physical retail enterprises into community group buying

This part of the enterprise refers to companies with offline genes. An entrepreneurial team with B2B supply chain genes. It occupies a large base and is nationalized, especially those that have worked very hard in sinking markets and engage in community group buying. There are also some star entrepreneurs among them. For example, Furong in Hunan is booming, with nearly 10,000 offline retail chain convenience stores.

The resources and previous background it has make it more down-to-earth and have the thinking of offline traffic. In addition, chain brand stores, supermarket dealers, and even micro-businesses in various regions are also participating in community group buying. Because their genes come from the offline supply chain, and they have a very good customer base with community shop owners.

2. Internet players enter community group buying

What attracts the most attention is the incubation of the giant industry chain, JD.com’s Youjia Store, Taobao’s Station Group Buying, and Suning Store’s Su Whether it’s small groups, Daily Premium Fresh Food, Chongma Neighborhood Group invested by Pinduoduo, or Meijia Premium Food, the entrance of a giant will always attract everyone’s attention. In addition to giants, there are also Internet veterans starting businesses.

Especially the veterans who have done group buying and fresh food business before will identify the track and develop at a high speed. It is characterized by a very strong financing capability. There are a series of representative ones here, such as food enjoyment parties, affordable groups, squirrel fights, etc. Internet veterans, and they have very strong genes. They are familiar with group buying, have Internet thinking, have raised a lot of money and fought tough battles.

At the same time, with a large amount of resources, he switched to community group buying to fight again. It can be said that this is the main force of Gen Hongmiaozheng among entrepreneurs. It is very excellent both in terms of strategic height and execution ability. This is what we see in this type of player. His characteristics and labels are Very distinct, we call them veterans of Internet entrepreneurship.

3. Community group buying platform for grassroots entrepreneurs

Because the community group buying model has unique regional barriers: it needs to be penetrated community by community, and it involves refined user operations. Problems prevent large platforms from rapidly expanding, leaving a lot of market space for small platforms. Coupled with the low-threshold operation of community group buying, it is also fully attractive to various small and medium-sized players and even grassroots entrepreneurs.

It can even be said that community group buying is the closest to new agriculture, small bosses, and ordinary residents in the past. Many Internet practitioners and investors believe that community group buying will be the last dividend of the era for the traditional retail industry, small and medium-sized e-commerce platforms, entrepreneurs and urban grassroots counterattacks.

Extended information:

Compared with online group buying, community group buying requires the establishment of a service department in the community or other specific locations. Consumers can pay money at the service department. When there is a problem with the product, Get after-sales guarantee etc. At the same time, group buying organizations can also collect residents’ purchasing needs through the service department and contact suitable merchants to provide goods.

When conducting community group buying, customers directly hand over the money to the organization and receive a voucher, which is safer than online payment. In community group buying, organizations that provide community group buying services play the role of bridge between customers and businesses, providing suppliers with bulk customers and consumers with high-quality and low-priced goods. At the same time, the organization will also be responsible for mediating quality disputes arising from group purchases.

Baidu Encyclopedia-Community Group Buying