In the 82nd Oscar competition, Cameron's Avatar lost to hurt locker directed by his ex-wife Bigelow, which did not affect its market value in China at all. In January, two Chongqing businessmen applied to the State Trademark Office for five categories of "Avatar" trademarks. Yesterday, Southwest Trademark Office revealed that this application has been officially accepted by the State Trademark Office. If it goes well, it is expected to formally obtain the trademark next year. At that time, if American Avatar products enter China, they will need permission from Chongqing merchants.
Apply for five categories of "Avatar" trademarks
According to the introduction of Southwest Trademark Office, the enterprise applying for "Avatar" and Pinyin is Tang Ye Science and Technology Co., Ltd., which applies in three categories: clothing, toys and catering. In addition, there is a person named Song Qian who applied for two categories of trademarks: furniture and sales.
In Chongqing, Avatar, directed by American ace director Cameron, has been extremely popular since its release in early January. At the initial stage of its release, it was hard to get a ticket. It is reported that after a hot movie comes out, its clothes and toys will also sell well. Yesterday, the reporter contacted Chongqing Tang Ye Science and Technology Co., Ltd., and the other party said that it was not the time to talk.
Later, through the public information of the Municipal Administration for Industry and Commerce, the reporter found out the information of the company, which is located in Hongjin Avenue, Longxi, Yubei District, and its business scope is computer software and hardware technical services; Sales of household appliances, children's toys, daily necessities and so on.
Not only Chongqing people, Zhejiang people registered the trademark earlier. Yesterday, the reporter learned through the public information inquiry of the State Trademark Office that as early as last September, Chen Weidan of Cixi City, Zhejiang Province applied for the registration of "Avatar" Chinese characters and pinyin trademarks, and Chinese characters belonged to variant characters.
according to the trademark law, there are more than 4 categories of trademarks, and the same trademark can be registered in different categories.
The furniture manufacturer created his own brand by using Avatar
The reporter then contacted Song Qian. He revealed that he is a lawyer, and his family is running a locker sales company. At present, he mainly manages other people's brands and is preparing to put them into production. He has been thinking about brands. It happened that Avatar was a hot movie, especially when someone said that it surpassed Titanic, which made him find inspiration and immediately. He also revealed an unexpected thing. He hasn't seen Avatar since it was released for two months.
Song Qian said that lockers are not just for storing things as people think. With the diversification of social needs, future products should be scientific and technological, fashionable and environmentally friendly. As a brand name, it should be easy to understand and easy to remember. Just "Avatar" meets these conditions. Literally, everyone is a mortal, and no one wants to "help the world if you reach it", and it also has a meaning, which shows that everyone's confidence, even if you are a mortal, can "reach it" as long as you work hard, which is very good. In addition, the film Avatar pursues the concept of green natural ecology, the harmony between man and nature, and the taste of science and technology.
Song Qian said that if he can put into production, the profit will be about 2% higher than that of being a seller now.
Relevant products must be licensed by Chongqing businessmen to enter China
Ma Yanfei, a senior intellectual property division of Chongqing Zhongliu Intellectual Property Office, said that according to the Trademark Law, trademark registration takes precedence. At present, two Chongqing businessmen have been accepted by the State Trademark Office. If no one raises any objection during the trademark publicity period and successfully pass the customs clearance, they are likely to get trademarks next year. In terms of legal ownership, when Chongqing businessmen hold these five trademarks, it means that even if Cameron comes to China to sell clothes, furniture and toys marked "Avatar", he needs authorization from two Chongqing businessmen.
It is understood that after the film Transformers was released in 27, the domestic sales of toys, clothing and other products exceeded 1 million yuan. After the domestic cartoon Pleasant Goat and Big Big Wolf was released, the sales of its related products were very hot.
"It's hard to estimate the value of the trademark Avatar, but you can refer to other foreign movies." Ma Yanfei said, for example, "Transformers", the domestic box office is less than 3 million, and its products sell more than 1 million yuan. Up to now, the domestic box office of Avatar has exceeded 1.2 billion yuan, its popularity is the highest in the history of movies, and its influence can not be underestimated. Unfortunately, however, the distributor of Avatar did not consider the protection of trademarks in advance before the film was released.
The "Shantou" trademark has disappeared before
In recent years, with the improvement of Chongqing people's awareness of intellectual property rights, they are not only always concerned about their trademark protection, but also good at taking advantage of current hot spots to seize business opportunities. For example, in 26, after Liu Xiang won the world championship in 12.88 seconds, people from Sichuan and Chongqing rushed to register the trademark, which means "Love Dad"; A few years ago, after the height of Mount Everest was determined to be 8844 meters, Chongqing people immediately applied for a trademark-"Babashi".
yesterday, through various inquiries, the reporter found that the trademarks of these applications had disappeared, and no trace of their products was found in the market.
Chen Xiaokui, deputy director of Southwest Trademark Office, said that applying for a trademark for the current hot spot shows that the applicant has strong brand awareness, unique vision and business mind, so that the brand will have a high reputation from the beginning. However, the brand is not a one-shot sale, and it needs continuous maintenance, including its own image packaging, including product services and so on.
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"Putin" and "Obama" have also been registered
From a national perspective, not only famous foreign cultural products are registered as trademarks, but also the names of foreign heads of state are often registered.
Ma Yanfei, a senior intellectual property expert of Chongqing Zhongliu Intellectual Property Office, said that Putin's name was applied for the trademark of vodka and canned tomatoes. A businessman in Yiwu, Zhejiang applied for "Obama" as a pencil trademark when US President Barack Obama was elected. Ironically, former US President George W. Bush was applied by a baby product manufacturer as a trademark of diapers. What is even more surprising is that Saddam Hussein's head is favored by clothing manufacturers. Some young people think that wearing clothes with his head can show their pride. Earlier, there were media reports that the names of Yeltsin, Medvedev, Hillary and others were all applied for trademarks.
However, the final fact is that these trademarks applied in the name of foreign heads of state will be rejected by the State Trademark Office.
reporter chai Wei