1. Enterprise. Individual industrial and commercial households or enterprises can open stores, and they must complete the enterprise identity authentication in AliExpress through the enterprise Alipay account or the enterprise legal person Alipay account. Please register an enterprise Alipay or an enterprise legal person Alipay first. Note: At present, the platform has basic sales plan and standard sales plan for merchants to choose, and individual industrial and commercial merchants can only choose the basic sales plan in the initial stage.

2. Brand. If the seller owns or represents the brand, he can choose to operate the official brand store, specialty store or franchise store according to the brand qualification. If you don't run a brand, you can skip this step. Note: Only some categories must have trademarks to operate, which is subject to the product release page.

3. Annual technical service fee. The seller must pay the annual technical service fee, and the annual technical service fee varies from enterprise to enterprise. Please consult Po for the tariff standard. By the end of the natural year, high-quality shops with good service quality and growing business scale will have the opportunity to receive annual fee refund rewards.

For more information about investment promotion, please refer to AliExpress AliExpress 20 19 Seller (China) Investment Promotion Rules. Please consult Po!

5 steps to enter AliExpress easily.

1. Open an account. Please register the seller's account as an enterprise or individual industrial and commercial household.

2. Submit the settlement materials. Individual categories need to provide category qualifications, which can only be operated after approval. For industries that need category qualification, click here to inquire. Enter the link to consult Po ~

If you want to operate a trademark, you need to provide trademark information and wait for the approval of the platform. If you can't find your trademark on the trademark qualification application page, please add a trademark according to the system instructions. You can skip this step if you don't deal in trademarks.

3. Pay the annual fee. Pay the corresponding annual fee according to the selected business category. See AliExpress 20 19 annual fee table for technical service fees for the tariff standards.

4. Improve the store information. After the payment is completed, please go to the seller's backstage-store-store asset management to set the store name and second-level domain name "AliExpress Store Second-level Domain Name Application and Use Specification". If you apply for an official store, please set the official brand direct sales and brand story content simultaneously.