How do novices get a good name for self-media operation?

As the saying goes, a good name makes the company go public early

! Many big companies have very good names, which is not accidental,

but intentional, such as Alibaba, Taobao, Tencent,

Apple and so on. There are also many celebrities with very good names, compared with

Jackie Chan and Chow Yun Fat.

If you have a good name, you will win directly at the starting line.

The same is true if you are from the media.

A good name can solve three problems:

1. Reduce the cognitive cost. For example, online celebrity Club, at first glance, is known as a online celebrity-like community, and online celebrity headlines, at first glance, is known as a online celebrity media.

2. Reduce the communication cost. A good name is convenient for

memorization and communication, which can save a lot of advertising expenses.

3. Occupy the user's mind, and bind the name with

an industry, subdivision or product category in the user's mind,

thus occupying the user's mind.

There are six skills to be grasped in naming an account:

1. Describe specific scenes, such as time scene, space scene and behavior scene. Because of the specific scenes, it is easy to arouse users' association and easy to remember, such as reading at 1:

, and you can know at a glance that it is WeChat official account who studies at 1: in the evening.

2. Emphasize the target users, and what

groups will your WeChat official account target? For example, online celebrity Headlines and online celebrity Expo are both aimed at online celebrity and groups interested in online celebrity.

3. Highlight the functional value. What

value can your content bring? For example, online celebrity headlines can share online celebrity and self-media

dry goods. online celebrity will be a high-end online celebrity community, and you can learn

dry goods and link high-quality contacts.

4. Showing the brand connotation, brand tonality and brand connotation

can all be expressed by a special name, such as online celebrity Tou

. Transmission is the authoritative media in online celebrity.

5. When using commonly used words, you should use popular

words that are easy to understand, use industry keywords to bring your own traffic, do not create

words, use obscure words less, use Chinese and English carefully, and spell

sounds with men.

6. The name should be as short as possible, with no more than five words at most

. If it is too long, the time cost and memory cost are relatively high, and it is difficult to spread

.