Royalstar and Midea are not affiliated. The Royalstar brand is a wholly-owned subsidiary of Midea.

In May 2004, the American company Maytag transferred its 50.5 stake in the Royalstar Sino-US joint venture overseas to Midea Group, and Midea Group became Royalstar’s new partner; in 2005, Midea Acquired the Chinese side’s 24.5% stake in the Sino-US joint venture company Royalstar, with the Chinese side retaining the 25% stake.

In 2008, Midea Group acquired all the Chinese shares of the Royalstar Sino-US joint venture, making it a wholly-owned subsidiary of Midea; in 2008, Royalstar Group and Midea signed a five-year trademark licensing contract, authorizing Midea to Use the "Royalstar" trademark on refrigerators and washing machines.

Extended information:

Development history:

In 1954, the predecessor of Royalstar was composed of more than a dozen individual coppersmiths, producing hanging locks and small punches. , motors and other products. After several changes, it has developed into a "Baihua Brand" ordinary household washing machine manufacturer with an annual output of 130,000 units, with total assets of 3 million yuan, and is a small factory owned by urban collective ownership.

On December 30, 1992, the first Royalstar washing machine officially rolled off the production line in Hefei, which meant that "Made in Hefei" would usher in its own real brand. This move informed the outside world that a well-known Chinese home appliance An outstanding industrial brand is about to be born in Hefei.

On January 1, 1993, with the high recognition and joint promotion of dealers across the country, the Royalstar brand was born. Later, the advertising slogan "Royalstar, the trend of the times" resounded throughout the country;

On March 15, 1997, Royalstar launched the first service brand in China's home appliance industry - Red Carpet.

In 2006, the "Royalstar" brand value was authoritatively evaluated by the China Brand Research Institute to exceed 2.6 billion yuan, ranking 54th in the list of China's most valuable well-known trademarks and ranking at the forefront of China's white home appliance industry.

In March 2014, "Royalstar Pinguan Home" was established to create a one-stop comprehensive shopping platform integrating kitchen, bathroom, home decoration, building materials and electrical appliances.

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