2, OEM, also known as fixed-point production, commonly known as OEM (production), the basic meaning is that brand manufacturers do not directly produce products, but use their own key core technologies to design and develop new products and control sales channels.
3.OBM runs its own brand on behalf of the factory. Because OBM foundries need to be supported by a perfect marketing network, the cost of channel construction is very high, and the energy spent is much higher than that of OEM and ODM, and they often conflict with their own OEM and ODM customers. Usually, in order to ensure the interests of big customers, foundries rarely do OBM in a big way.
The difference between the three: A establishes brand A by itself, and uses brand A to produce and sell products, which is called OBM；; ; Party A has its own requirements, and Party B is responsible for the design and production, which is called ODM；; A takes a fancy to B's products, produces them with A's brand or Party A's own technology and design, and lets Party B process and produce them. This is called OEM. ; For Party B, it is only responsible for producing and processing other people's products, and then affixing other people's trademarks. This is called ODM.
Knowledge expansion: At present, OEM groups are still the main groups, but we must speed up the localization of low-cost areas and give consideration to high-end and low-end product lines. ODM Group must change the situation of product simplification in order to avoid vicious competition caused by further decline in the price of computers or mobile phones in the future. With the mutual penetration in the market, the two may gradually converge in the future. At that time, it will no longer be a mode dispute, but a pure competition between market players.
References:
Baidu encyclopedia -ODM, ODM, Baidu encyclopedia -OEM, OEM, Baidu encyclopedia -OBM, OBM