LANSUR was founded in 2006. It is an excellent cosmetics brand under the Wanbang Group. Since entering the market, LANSUR has received strong support from Wanbang, relying on the group's strong productivity and advanced scientific research capabilities. The brand is positioned as "plant-based cosmetics" and focuses on color aesthetics. Plants give color life, Lancer gives color vitality, focuses on plant color aesthetics, and defines color fashion trends. [1] Products include: foundation, mascara, lipstick, makeup, isolation cream, eye shadow, etc. [2]
Chinese name
Lancer
Application/registration number
5565552
Application date< /p>
August 25, 2006
International Classification
3
Applicant Name
Shantou Wanbang Industrial (Group) Co., Ltd.
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Brand Concept
Brand Development
Brand Spokesperson
p>Product Series
Major Events
Trademark Details
Brand Introduction
Founded in 2006 by Mr. Zhou Zhaoyang, Chairman of Wanbang Group The cosmetics brand - LANSUR. [1] As an excellent makeup brand under the Wanbang Group, Lancer integrates color, optics, aesthetics and other skills, combined with the skin quality and fashion of Oriental women, to create professional makeup containing classic artistic elements. [1]
Brand Concept
Lancer plant cosmetics, focusing on color aesthetics: plants give color life, Lancer gives color vitality, focusing on plant color aesthetics, defining color fashion trends, and making Beauty has its own attitude. [1]
Brand Development
In March 2012, Lancer won the title of "Global Plant and Flower Cosmetics Category Champion in China's Beauty Industry". [6]
On March 17, 2013, Lancer generously sponsored the broadcast of "The 22nd Marriage Rule" starring spokesperson Huang Shengyi. [7] [8] [9]
On March 29, 2014, the "Silk Journey-Infinite·Unbounded" Lancer silk stick launch conference was held in Guangzhou Redtory Creative Industrial Park. [10] [11]
In June 2014, the "Hai·Ser" fashion festival, the Lancer brand 2014 color conference, opened in Chimelong, Zhuhai, China. [12] [13]
On May 19, 2015, Lancer debuted at the Shanghai Beauty Expo with a new series of natural makeup products. [14]
In mid-2017, Lancer collaborated with well-known domestic illustrator Wang Yunfei[3] across borders to create the Milu Xiansen series of products. [15]
On June 9, 2018, at the Guangzhou Chimelong Manser new product launch conference, LANSUR x CHEN MAN jointly launched the first cross-border new cosmetics product - AMPM series. A new cross-border product series that combines Western aesthetic ideas with Eastern traditional elements and the concept of "life without makeup". [16]
On August 10, 2018, Lancer True Color Air Cushion won the Popular Product Award at the 16th Watsons Health and Beauty Awards. [17]
On December 28, 2018, LANSUR officially reached an annual strategic cooperation with the international mainstream fashion magazine LOFFICIEL. [18] [19]
On March 8, 2019, the "Unbounded Retail-13th China Beauty Annual Awards" sponsored by Lancer was grandly held at the Guangzhou Baiyun International Convention Center [20]< /p>
In 2019, Lancer Ningcai Volumizing Mascara won the TOP·Best Eye Makeup Award in the Makeup Category of the 2019 Meiyi Awards. [21]
On July 10, 2019, “One Plant Walks Together, Strives to Create a New Game—2019 Lancer’s First Empowerment Conference” grandly opened at the Qingyuan Lion Lake Sheraton Hotel. [22]
On July 26, 2019, Lancer won the "Best Liquid Blush of the Year" award at the 2019 Watsons HWB Health and Beauty Awards. [23]
On October 23, 2019, the hit youth drama "That Little Thing of First Love" on Mango TV sponsored by Lancer was launched. [24] [25] [26]
Brand spokesperson
On April 3, 2006, Lancer officially signed the film and television star Huang Shengyi as the brand spokesperson.
[27] [28] During the signing of the 1988 endorsement contract, Huang Shengyi perfectly interpreted the Lancer brand's excellent quality and fashion pioneering concepts with her gorgeous, mysterious and charming ever-changing looks and dazzling makeup. In 2013, Lancer and Huang Shengyi renewed their good relationship and signed him as the brand spokesperson, continuing to write Lancer's new color dream. [29]
On December 19, 2017, Lancer officially signed fashion photographer Chen Man as its visual aesthetics ambassador. [30] [4] [5]
At the end of 2018, LANSUR signed a contract with "Produce 101" singer and songwriter Liu Renyu as LANSUR Mermaid Color Experience Officer, crossing the border with Watsons, the giant beauty retail giant Launched a three-party cooperation and launched a new cosmetics product "Salt and Sweet Mermaid Eyeshadow Palette", which was first sold on Tmall Watsons on December 1. [31] During the same period, "Mermaid" Miss Liu Renyu airborne "Look I'm a Mermaid" At the 2018 Chengdu "MERMAID" pop-up store event, interact with Lancer fans at close range