Trademark rights, also known as registered trademark exclusive rights, refer to the rights enjoyed by trademark owners over their trademarks registered in accordance with the law with the National Trademark Office. Trademark rights have the following legal characteristics: 1) Exclusivity. Exclusivity, also known as exclusive use, refers to the exclusive right to use the registered trademark enjoyed by the trademark registrant. The trademark owner has the exclusive right to use its registered trademark, and no one may use the trademark without the consent of the trademark owner. 2) Temporality. The law protects trademark rights for a certain period of time, and the legal effect will be lost after the legal period. China's Trademark Law stipulates that the validity period of a registered trademark is 10 years. It also stipulates that upon expiration of the period, you can apply for renewal, and the number of renewals is not limited. 3) Regionality. The regional nature of trademark rights means that trademark rights are valid within a certain geographical scope and lose the legal effect of exclusive use rights when leaving a certain geographical area. The owner of a registered trademark can only use it and be protected by law in the country that granted the trademark right; if it needs to be protected in that country, it needs to apply for trademark registration in that country in accordance with the laws of that country. Trademark rights