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Quan Hongchan, a 14-year-old girl athlete from Zhanjiang, performed a perfect jump without splashing at the Tokyo Olympics. Not only did she successfully win the coveted gold medal, she also became instantly popular across the Internet. , became a famous figure in the local area, business circles, media, and even near and far relatives and friends.

First of all, domestic media, large and small, rushed to interview and report on it. The miraculous growth of the "14-year-old dream girl" was covered in the pages of major media. For a time, paper in Luoyang was expensive, and tens of thousands of people rushed to read it.

Then the business community has followed the trend, with major leading companies generously donating money and providing financial support.

The first person to send out good news was the XX City Federation of Industry and Commerce. According to feedback from its official account, “XXXX Co., Ltd., the company actually controlled by ×××, chairman of the XX City Federation of Industry and Commerce, is an Olympic champion. Hongchan will give a well-decorated house in the community; ××× Co., Ltd. will give Quan Hongchan a shop; ××× Food Co., Ltd. will give Quan Hongchan 200,000 in cash.”

First-line tourism companies in various places were not to be outdone. After hearing the news that Quan Hongchan had never been to an amusement park since she was a child because her family was poor, seven or eight amusement parks and zoos, represented by ××× Amusement Park, contacted Quan Hongchan one after another. Chan's family gave away tickets, annual passes, VIP cards, etc., and invited her family to visit for free.

Turning his attention to the door of Quan Hongchan's house, the desolate atmosphere of "deserted gates and few cars and horses" in the past has been replaced by a lively and prosperous place filled with people and busy traffic.

In order to celebrate her daughter’s victory, her home was decorated with lights and colorful decorations; close relatives and distant relatives from a hundred miles away came uninvited and filled the whole courtyard!

What was even more eye-catching was the crowd of luxury cars parked in front of her house. Quan’s mother couldn’t help but exclaim, “I wonder which rich relative it is!”

"Everyone in the world is bustling for profit, and the world is bustling for profit." I can't help but say that this is really a wonderful drama of traffic competition. Everyone dresses up as actors and actresses. star.

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Behind the bustle and excitement, Quan’s mother’s words during the interview made people cry. She said bluntly, “I didn’t know there were so many relatives in my family. ..."

The tears in her eyes were filled with joy or grievance.

Yes, she should be happy.

Because of their daughter’s future, their family will be able to turn around soon, and their illness will be cured with timely treatment. Moreover, with the care and support from all walks of life, they will say goodbye to poverty and live in a house. Nice house.

However, few people truly appreciate the bitter life behind her, which is woven from a series of hardships and grievances.

The family lives in rural Zhanjiang and belongs to a minimum living allowance household, with an annual family income of less than 20,000 yuan.

Quan Hongchan is the third girl in the family, with an elder brother and an elder sister, and a younger sister and a younger brother.

Poor parents in the world, which parent doesn’t want their children to have a good future? Letting children study is the safest way to ensure their growth.

However, there is often an insurmountable gap between desire and reality.

Poverty is the biggest enemy of whether a person has the opportunity to receive a good education.

My family is poor, has many children, and the backs and palms of my hands are full of flesh. Who to let go to school may be the most difficult decision for these poor parents who have to suffer day and night!

It is conceivable that in order for every child to go to school, they must have worked hard and struggled. In the most humble manner, they said all the good things to every relative and expressed their strength to every family again and again. The person who helped them cast a pleading look.

However, no one gave them a kind response, no one

In life, they only gave them the most painful kiss, except for receiving the contempt and cold eyes of others again and again. , they can ask for nothing.

With no choice but to be ruthless, they coaxed and coaxed their third daughter to give up regular school education and embark on an uncertain and even thorny road - to Zhanjiang. Go to the city sports school to practice diving!

Making such a decision, their hearts must be bleeding...

However, there is no other way - this is the reality, and it is never an easy thing to provide help in times of need. Things people like to do.

After ten years of hard work, no one asked, but he became famous all over the world in one battle.

Now, Quan Hongchan, who is only 14 years old, can become famous instantly when she competes in the Olympic Games for the first time. This is probably something that no one expected, including herself!

Fame came too quickly and suddenly. Her success brought to the world not only the excitement of a new star, but maybe for some people, a little bit of shock, guilt and jealousy!

What’s interesting is that at this moment, the yard of her house, decorated in red and green, is filled with uncles, brothers, three aunts, six women, eight aunts, nine aunts and ten aunts, hundreds or thousands of people, who have come out of nowhere. Neighbors from far and near gathered together, pointing here and there, talking and laughing, it was so lively!

At this moment, without exception, they were all generous and charitable, bringing piles of gifts and objects to this impoverished family. Even the whole mother felt flattered: "How can I have so many rich people in my family?" Relatives? "

In the past, I didn't expect to come to you in need, but now I have the icing on the cake;

In the past, I went from house to house begging for a grain of millet, but now I have become famous. The gold and silver piles were delivered without opening one's mouth.

This paradoxical scene is so familiar - yes, we are reminded of a well-known story in "The Scholars": "Fan Jin passed the exam"...

The world is in a bleak state, ancient and modern times. As one.

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What puzzles the whole family is not only the emergence of so many loving, wealthy and generous relatives, but also the constant stream of visiting media from all walks of life. , Internet celebrity, top broadcaster, the whole family's house was packed inside and outside.

The energy that swarms in, the enthusiasm that breaks through the door wall, is weak and weak to describe in any words.

This is an era where traffic is king.

First, all the public media, large and small, rushed to report, and then, one after another, the magical stories of the grassroots genius girl’s life counterattack appeared on the paper, occupying the front pages of all major media online and offline. Headlines.

Then, the inside and outside of Quan Hongchan’s home were filled with Internet celebrities and top celebrities from all walks of life who came to check in. They set up equipment one after another and started on-site all-weather broadcasting.

They blocked doors, chased people, and climbed walls. The "professionalism" of the Hong Kong paparazzi and various superb interviewing "professional skills" were fully resurrected by these Internet celebrity broadcasters. There was a most wonderful performance at the scene.

What’s more, some Internet celebrities don’t care whether the person is free or not, willing or not, as long as they are a member of the whole family, they will pull them over and put them in front of the camera, and then start talking non-stop. Interviewing and filming, he asked people over and over again to weave a moving and tortuous "history of the growth of an Olympic champion"...

What's even more surprising is that someone forced the elderly and frail grandmother into the house. The mirror reported that the old man fell under the disorderly pushing and squeezing of the bag, but the Internet celebrities not only did not let it go, but became even more inexplicably excited. They reluctantly picked up the camera and took pictures of the old man’s face and injured legs and feet. Do close-ups.

We can’t help but ask, is this a normal news report, or is it a bottomless harassment and violation in the name of news?

In fact, we know that Quan’s father and Quan’s mother cannot tell the so-called “miracle” about the twists and turns of their daughter’s growth, because in their eyes, Quan Hongchan and their other four Just like a child, they are ordinary. On their daughter’s body, the parents have never found any special mark of the goddess coming to earth; if there is, it is because when their daughter was seven years old, they held back their tears and sent her to an unexpected life. The desolation and helplessness of the road!

Do you have the heart to let others stand in front of the camera and pick up the healed scars again and again for the sake of that bit of traffic that surges like a wave and disappears?

What is even more pitiful is the grandmother of the whole family who was entangled so much that she broke her leg.

As she is old and frail, she may know even less about her granddaughter's growth in the sports school. Perhaps she has never asked her granddaughter what she learned in school. In the eyes of the elderly, each grandson has nothing. The difference is that as long as she sees them living healthy and happy every day, she will be happy.

Is this kind of information really the "valuable" news that all media are scrambling for?

In fact, they are all fighting for traffic.

In their eyes, not only is the teenage Olympic champion Quan Hongchan a traffic bonanza, but they also try to dig out some surprising plots from her family members.

It can be concluded that what they want is "drama" rather than real news; they want to use this to turn themselves into news and reap waves of traffic.

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What is even more intriguing is the number of business leaders who have expressed their willingness to generously support Quan Hongchan.

The first one to speak out was the ××× City Federation of Industry and Commerce:

“××× Co., Ltd., the actually controlled company of ×××, chairman of the ××× City Federation of Industry and Commerce, is Olympic champion Quan Hongchan was awarded a finely decorated house in the community "

"××× Co., Ltd. was awarded a shop by Quan Hongchan ";

"××× Co., Ltd. 200,000 in cash for Quan Hongchan’s prize.”

What followed:

Seventy-eight amusement parks and zoos including ××× Happy World donated money to Quan Hongchan’s family. Complimentary tickets, annual passes, and VIP cards.

To name a few.

There are many cash prizes of 200,000 yuan; a shop is worth millions at least; and the market value of a well-decorated residential complex is even more astonishing.

Is this really a pure gift to the Olympic champion? Are there any hidden commercial motives?

In business, this is the most reasonable logic for all companies.

Behind all the philanthropic funding and awards is actually the soaring commercial value of rising Olympic stars.

Their invisible commercial endorsement function and super traffic ability to bring goods are the key factors that can attract the attention of merchants.

In their eyes, the advertising characteristics of Olympic stars are like a commodity that can be valued. They have already secretly put a price tag on how much each champion is worth.

Yes, the gold medals obtained by athletes after years or more than ten years of hard training should bring them certain material returns. This requires cooperation with businesses to achieve, and it is understandable.

However, the simple logic of business must be to maximize profits. When an Olympic champion goes to the market, he will inevitably become a brand resource that all parties compete for. "The one with the highest price gets it." The result of the fierce competition to obtain the right to endorse the Olympic champion will inevitably be the gradual fading of the Olympic halo and the shrinking of the Olympic spirit.

The realization of business goals depends more on the excellent quality and connotation of the corporate brand itself, rather than the endorsement of the Olympic champion.

Sadly, many businesses only regard Olympic champions as a tool that can be quickly monetized, and pin their hopes of achieving brand goals on the advertising endorsements of one or two Olympic champions.

This not only disrespects the true Olympic spirit, but also dwarfs its own brand value positioning.

Looking back on the past, before and after the 2012 London Olympics, countless celebrities who were favorites to win the Olympics became the targets of trademark registration by merchants, such as "Lin Dan" feed, "Lin Dan" animal drinks, and "Ye Shiwen" swimsuits , "Liu Xiang" football shoes, etc.

However, the skills and honors of Olympic stars are variables, and the commercial energy they contain is not eternal. They seem to be superior each time. Behind the trademark endorsement of Olympic stars, there is often an unpredictable brand trust crisis.

The most typical one is the Asian flying star Liu Xiang in the 2008 Beijing Olympics men's 110-meter hurdles. Liu Xiang sadly left the event due to a serious foot injury amidst the high expectations of all the merchants. This sudden turn of events caught all the merchants off guard, and the huge investment of hundreds of millions in sponsorship fees made them regretful. At the same time, Liu Xiang suffered a lot. He has received huge criticism and censure, but his worth has shrunk greatly since then.

This world is very realistic, and there will never be any tenderness in whoever fate abandons.

In 2009, many brands that Liu Xiang endorsed terminated their contracts, and he completely became an abandoned pawn of merchants.

No, the Tokyo Olympics had just ended. The Chinese people had high hopes, but they suffered a setback in the group stage. The Chinese women's volleyball team was soon removed from the market by an advertiser, and the once-popular slogan "Find a better home for you who work hard" also disappeared.

The turbulent black swan incident in the sports world has embarrassed the once-glorious Olympic endorsement stars, and naturally also made the businesses that once high-profilely praised the Olympic stars miserable.

As a result, It must be that the two parties parted ways and broke up on bad terms.

Back to Quan Hongchan’s victory.

In the face of the generous rewards from the merchants, Quan Hongchan’s father said: " "I can't spend too much on my daughter's honor." This is simply shocking!

He flatly refused cash rewards from others, refused gifts from shops, and even refused gifts from houses.

Therefore, he explained, "Honour is a beautiful business card in life. Honor must be achieved through one's own hard work and cannot be relied upon to collect money." If you rely on honor to collect money, this honor will collapse sooner or later. ”

This is enough to prove that he is a person who is used to seeing things happen.

This is enough to prove that he is a well-organized and clear-headed father. He does not want his daughter to die prematurely. Carrying those tiring reputations

Quan Hongchan is lucky. With such a good father, she will be able to spread her strong and agile wings and have her own place in the sky above the Olympic Forest. Soar, fly higher, fly further